Best Kept Secrets | Beyond Words Productions | Video Production | Madison WI

The Art of Video Editing - 4 Tips to Make Your Videos Better

Tue, 02 Sep 2025 17:45:48 GMT

When it comes to video production, a major part of the art happens during the editing process. A good editor can take bad footage and still make a decent story out of it. But a bad editor cannot take great footage and make a great story out of it. You should be able to be decent at both, but if your footage isn't the greatest, a good edit can still save you.

Here are some key elements to thoroughly consider when editing your videos to ensure the final product is as great as it can be:

1) Music selection: Music will drive the narrative and set the tone for whatever emotion you want your audience to feel. The music needs to compliment the video. In many music libraries online you can narrow down the search results by putting in filters like instruments, mood, beats per second, etc. If you have a promo video that you want people to be excited about, for example, use music that is quick paced, has a hard bass, etc.

2) A-roll: These are your interviews, the driving sound that will literally narrate the video. The first ten seconds are super important. That's your hook. It's what captures the audience's attention. Once you start bringing the viewer into the middle of the narrative, stakes are high so it's important to choose soundbites that reveal more layers to the story to keep their attention on the story. One of the biggest challenges editors face is deciding what stays and what goes. When you have so much good sound, it's hard to decide. A bit of advice here is to step away from the project for a day and come back and watch it with fresh eyes and ears. Then decide-- what sound would move me the most if this were my first time watching it? What sound advances the story and does the best job of driving home the message? And then lastly -- how do you want your story to end? Choosing that final soundbite is important because that's the overall feeling that your audience will walk away with. If you are moved by the sounds you choose -- chances are your audience will be too.

3) B-Roll: These are your visuals. Anything that is not an interview shot that helps move the story. It's great to use the phrase "say dog, see dog" when choosing your b-roll. If the soundbite talks about walking on a beach looking at the sunset, choose footage that shows that. One of the other challenging parts during the editing process is you could have an amazing shot of something--- but if the soundbite that talks about that didn't make it into the final cut of the story, then you also have to cut that beautiful shot you were super proud of if it doesn't move the story forward. But this can always be used in a separate standalone cut to promote the video on social media.

4) Practice: All of these things take time to master. Even when you've been at it for years, it's still a continuous learning process because every story is different. Find the moments that move you and the shots that ignite some sort of emotion in you. Cut different versions until you find the right one. Most importantly, have fun with the process!

Want to learn more about the art of video production? Let's talk .

4 Tips to Capture Compelling Video B-Roll

Tue, 05 Aug 2025 16:00:05 GMT

Can you guide the feel of your b-roll without making it look staged or stiff?

The answer is Yes . But how? The key is directing with empathy. As the person behind the camera, your subjects are a direct reflection of YOU. The things you say or ask, your energy, your tone, it all sets the vibe for how your subjects are going to respond.

Here are 4 steps you can take to capture both compelling and emotional B-Roll.

1. Your Energy Sets the Tone

As the person behind the camera, your energy leads the room. The way you speak, the warmth in your voice, and your body language creates the atmosphere. If you want people to feel relaxed and present, you have to show up that way from the first moment you step on set.

2. Invite Real Moments Instead of Performing

Telling someone to “laugh” almost always feels forced and you can see it on camera.

But asking them to think of a funny joke and whisper it to someone next to them? Now you’ve created a space for real connection and laughter. That’s the kind of moment that sticks.

3. Direct with Emotion, Not Instruction

Let’s say you’re capturing someone in a quiet, reflective moment and they are gazing into the distance. If you just say “look thoughtful,” they’ll end up acting.

But if you gently prompt:

“Look toward that house and think of the last conversation you had with your dad in your childhood home.”

Now, you’re not just directing. You’re helping them access a memory and what you capture will feel honest because it is.

4. Bring the Vibe You Want to Capture

If the goal is a light, joyful feel, then walk onto set with that same energy. Don’t lead with camera jargon or a rushed tone. People absorb the energy that you’re putting out there. If you’re at ease, your video subjects be at ease and the footage will reflect that.

Remember your perspective is your superpower.

No one else sees the world quite the way you do and that’s what will make your footage meaningful. At Beyond Words Productions, we believe the best directors don’t just capture moments, they create environments where people can feel something real .

Looking for a professional direction on your next video project? Let’s talk .

4 Tips to Ask Better Interview Questions Behind The Camera

Fri, 27 Jun 2025 17:58:27 GMT

Mastering the art of storytelling takes years of practice. You can buy all the top-tier equipment in the world and still struggle with telling a good story. Because while the nice cameras can make a good visual, no amount of equipment in the world can produce a good soundbite. Only the person behind the camera can do that.

If you are someone who has been creating videos or sharing stories and wonder why your videos just don't hit you in the feels the way you want them to, it's time to do some self-reflection and ask yourself how good the interview questions were that you came up with. Because your interviewee is a direct reflection of the interviewer .

We see so many people pay thousands of dollars for incredibly cinematic video... but the message just isn't there. It fell flat and now you've just spent all this money for a video that ultimately won't work the way you wanted it to.

If you are running an organization and are about to sit down for a video interview, I would want to know that the person behind the camera was a good interviewer and knew how to calm my nerves, knew how to ask the right questions to make me really think about my WHY, and could pull emotion out of me that I'm not used to sharing.

We've put together several tips about how to approach an interview, from the way you enter the room, to the questions you ask when the lights and camera are rolling. Here are our top 4 tips:

If the tone of your story is raw, emotional and authentic, enter the room this way. Have conversations with your interviewees as you're setting up your gear to talk about soft, heartwarming topics. Maybe even share something vulnerable about yourself so break down that wall we tend to put up around others. Show them that it's okay to not always put your best self forward. That we are all human and life happens. This helps them not only feel comfortable with you before the camera starts recording, but allows them to open up during the actual interview. If you enter the room with a serious demeanor or frazzled because you're running late, you're bringing that energy onto the set and your interview will be reflective of that.
Ask better questions if you want better answers. For example: If you ask someone if they like the sunset, that's a yes or no answer you're going to get. But if you ask them," Tell me through the use of colors what you love about the sunset and paint a picture so I can imagine what you're seeing -- that is a prompt that encourages them to share a memory, an emotion, a sensory experience that invites a much richer soundbite. Stay away from yes or no questions. Those will not help you the editing process.
Talk from the heart, not from a script. If you're sticking to a pre-planned script -- that's all you're going to get. But if you go into an interview and just have an authentic conversation driven by curiosity and natural chatter, you're more likely to get sound that you didn't even anticipate. Let the curiosity of the moment drive the conversation instead of bringing a piece of paper that has a list of questions to get through. Be curious and go off script if you MUST have one. When you are genuinely curious about someone's life and you approach it in a caring way, they want to share their story. They want to feel seen, they want to feel heard and not judged. No one likes to keep things inside. And keeping things inside is not good for us. We need connection, we need people and we need people who care.
Embrace silence. This is such an important skill to master. Most of the time when we are talking to someone, we interject with "Yea" "Uh huh" "Absolutely" and so on. When you are recording an interview on camera, it's important for the interviewer to stay completely silent after they've asked their question. It's hard to edit out your interjections so you want to make sure your voice cannot be heard during their answer. A simple head nod to address that you're listening will suffice. And after your interviewee has finished their sentence, don't start talking immediately. Give it a few seconds of silence. We do this for two reasons: it helps during the editing process to have some padding to work with in case we need to dissolve or add a transition between clips, and it opens up an opportunity for the interviewee to say more... and oftentimes, that "more" can turn into a really powerful soundbite that you weren't expecting to get simply because they wanted to fill that silence.

These aren't just good tips to use during interviews, these tips can help you have a more rich and meaningful connection with others in every day life!

Need more help crafting impactful interview questions? Let's talk today.

9 Reasons Why Nonprofits Should Be Sharing Donor Stories

Thu, 29 May 2025 17:24:13 GMT

Most of the time when nonprofit organizations are sharing stories, we are hearing from staff members, the founder and clients. All of these are perfectly fine stories to tell... but what about sharing the donor stories?

Regular donors don’t give by accident. There’s a heartfelt reason they believe in your cause. With so many nonprofits to choose from, why do they continue to support yours ? Potential donors need to hear those stories. Here are nine reasons why sharing donor stories matters.

1. We Tell a Lot of Stories—But Not All of Them

Most of the time, when nonprofit organizations share stories, we hear from staff members, founders, and clients. These are all important and meaningful perspectives. But there’s one group whose stories are often missing from the narrative: your donors .

What about the people who choose—again and again—to invest in your mission?

2. Every Donor Has a “Why”

When a nonprofit has regular donors, there’s almost always a story behind why they believe in the cause so deeply. Out of countless organizations they could support, why do they choose yours ? That decision is rarely random. It’s rooted in emotion, personal experience, and connection.

3. Belief Is the Common Thread

Many donors relate deeply to your mission. They believe what you believe about a problem that needs to be addressed—and they want to be part of the solution. Some may have lived through a traumatic experience your organization helps others navigate. Others may support your work because they’ve seen firsthand what happens when that problem goes unaddressed. Their belief is personal, and that’s what makes their story powerful.

4. Your Donors Are Part of the Organization

Getting to know your donors matters. Be curious about them. They aren’t just financial supporters—they are a vital part of your organization’s ecosystem, just like your staff and the people you serve. When you share donor stories, you invite them further into the mission. You also create an opportunity for potential donors to see themselves reflected in those stories

5. Donors Give Because of Stories

People don’t give because they’re coerced. They give because they’re moved. Donations come from emotion, connection, and a desire to belong to something bigger than oneself. Storytelling opens relationships—and relationships are how wallets open and lives are transformed.

6. Belonging Is a Powerful Motivator

Everyone wants to know they matter. That they’re needed, wanted, and appreciated. When donors see the impact of their gift through storytelling, it reinforces that sense of belonging. Engagement shouldn’t only happen when you need something from them. Invite them into the journey. Make them feel like true partners in the work.

7. Questions That Unlock Powerful Donor Stories

To get started, here are a couple of questions that can spark meaningful soundbites when interviewing donors:

What happened in your life that makes you so compelled to support our cause?
Why is this need so important to address?

These questions keep the focus on their story while naturally connecting back to your mission.

8. Storytelling Reinforces Why They Give

By asking these questions and sharing donor stories, you’re doing more than creating content—you’re reminding donors why they chose to give in the first place. Their words and experiences may also encourage others who see themselves in that story to take action.

9. Be Curious—These Are the Stories We Never Ask For

So many donor stories go untold simply because no one asks. By being curious and sharing THEIR story, you're showing them you not only care about them helping your cause, but you care about them as people. And who doesn't like to share their story with someone who is truly interested?

Let's talk about more sharing donor stories today.

3 Tips for Ethical Storytelling

Wed, 30 Apr 2025 20:30:00 GMT

Storytelling is a powerful tool that gives the organization sharing that story a lot of power to influence how people feel about something or someone.

I’ve been asked at storytelling workshops how I go about telling ethical stories without harming the people in them, especially when telling stories for nonprofit organizations who may be doing work that is so personal and may bring up traumatic memories for the clients involved.

So I wanted to provide those tips to all my readers to help tell stories that have deep regard for consent & integrity while still getting the organization’s message out:

Ask for their permission - Before sharing someone’s story or using their name or photos of them, make sure they understand the full scope of your intentions of using them for a story and get their written consent. Let them know their participation is completely voluntary and it is okay to say no.

Make sure they’re involved in the editing process - Sometimes they might not like how the edited story came together. It’s important they are consenting to what soundbites made it in the edited video and how the story is framed. Their input is just as important as the people who want to share the story for whatever purpose it is intended for. Remember, this story is about them.

Make the story part of their healing journey - The people featured in your stories are the heroes of the story, not your organization. Make sure the final cut makes the subject feel proud of what is shared. If they were to watch the video in 10 years from now, could they look back at it as an indicator of them inspiring hope and change? Or would it just be a reminder of a traumatic time in their lives?

3 Mistakes to Avoid When Creating a Storytelling Video

Mon, 28 Apr 2025 16:05:44 GMT

We see this time and time again... organizations wanting to tell an emotive story through video and then being disappointed that the final product wasn't as heart-tugging as they'd hoped. This mainly happens for three reasons:

1. Controlling the narrative. There are too many cooks in the kitchen. Organizations want to include everyone in the conversation and then there's too many opinions on what should be included in the video, who should be included, what should be shown, etc. This convolutes the message and becomes a jamboree of information and takes away from the natural flow of what the true story should be.

2. Trying to fit everything into one video. Organizations often don't think about what it truly means to tell a story. It's not talking about all the facts and features of the organizations, the different types of programs, showing the building, etc. We don't need to know everything about you. We KNOW you're doing incredible work, but we can read the facts and figures through the caption or text on your website. What we want to see and feel is the stories and emotions that accompany what you do. Which brings us to the next point...

3. Focusing on the features rather than the people. While it's great to inform people of the logistics of your organization -- those things are often not unique and they don't really retain people's attention. What does accomplish these two things, however, is gripping people by the heartstrings by focusing on one or two people's stories to show the audience the impact you make. It's not about telling me all the generalities of your organization. We really need to hyperfocus on ONE story that embodies the difference you make in people's lives.

Remember what a story truly is. It has characters, it follows a journey, it presents a problem, a solution, has layers, and evokes emotion. If your videos are mostly just a summary of what you do as an organization, then you haven't really told a story. You've told me WHAT your organization does. The true heartfelt stories are always found in the WHY.

Let Beyond Words Productions help you find your WHY. Let's talk today .

Starting Out as a Videographer: 8 Pieces of Essential Equipment for Beginners

Fri, 25 Apr 2025 23:30:00 GMT

Congratulations on embarking on your journey as a videographer! Whether you're diving into videography as a hobby or considering it as a potential career path, having the right equipment is crucial to get started. In this post, we'll walk you through the essential gear you'll need to create basic videos and kickstart your videography adventure.

1. Camera:

Start with a DSLR or mirrorless camera with video recording capabilities. These cameras offer high-quality video and the flexibility to change lenses, which can be essential for different shooting scenarios.

2. Tripod:

A stable, adjustable tripod is a must-have. It helps you achieve steady shots, eliminates shaky footage, and allows you to set up your camera at various angles. Here’s one that’s worked great for us!

3. Microphone:

Good audio is just as important as clear visuals. Invest in an external microphone, like a shotgun or lavalier mic, to capture high-quality sound. These mics minimize background noise and ensure your subjects' voices are crystal clear. These wireless RODE lav mics are a staple in our camera bag.

4. Lighting:

Adequate lighting is key to achieving professional-looking videos. Start with basic lighting kits that include soft boxes or LED panels, like these ones . Proper lighting enhances the quality of your footage and can make a huge difference in your videos' overall look.

5. Memory Cards and Extra Batteries:

Carry two to three memory cards with you to ensure you don't run out of storage space during shoots. Recording on two memory cards is also a way to back up your clips on set in case something happens to one of the cards. Also, always carry extra batteries with you!

6. Editing Software:

Editing is where the magic happens. Invest in video editing software like Adobe Premiere Pro, Final Cut Pro, or a free option like DaVinci Resolve. Learning to edit your footage is essential for creating compelling videos.

7. Stabilizer (Optional):

While not essential for beginners, a gimbal or handheld stabilizer can greatly improve the smoothness of your shots, especially if you plan on shooting a lot of moving footage.

8. External Hard Drive:

Video files can quickly fill up your computer's storage. Invest in an external hard drive to store your video projects and keep your computer running smoothly. (It’s also a good idea to back up all your clips to a Cloud or a service-based storage like Dropbox in case anything happens to the external hard drive)

Remember that you don't need to break the bank when starting out. In fact, there are several online camera companies that will let you purchase everything you need at once and pay it off interest-free over one year. It’s a great financing option for those of you who may not have several thousand dollars on hand to spend on the equipment you need. ( Click here for a list of our equipment recommendations! ). As you gain experience and decide to pursue videography more seriously, you can gradually upgrade your equipment. Videography can be a very profitable business so think of the initial expense as an investment on your future! The key is to start with the basics, practice consistently, and develop your unique style as a videographer. Also, watch videos from other creators that inspire you. When these self-education practices become part of your routine, learning and growth follow naturally.

Let's talk about the best equipment for your needs today.

The 3 Stories Nonprofits Should Tell to Revolutionize Their Fundraising

Tue, 01 Apr 2025 16:45:00 GMT

Storytelling is so important for any organization to engage in, but for nonprofits in particular, sharing stories is what will open up hearts, minds and wallets so they can continue providing their much needed services.

Fundraising takes time. So while nonprofits are on that timeline, there's a certain order in which stories can be shared that will help optimize fundraising dollars:

WHILE YOU'RE FUNDRAISING : Tell the incomplete story. This is featuring someone who is currently seeking services from your organization and still needs help. When you tell the story of someone who has already completed their journey or isn't in as great or immediate of a need, donors might think, "Well this person's been taken care of so they don't need my help." If you tell the story of someone currently in need and highlight some of the challenges they face, this creates more of a sense of urgency.

AFTER YOU'VE REACHED YOUR FUNDRAISING GOAL : Now, you can tell that complete story. Do a follow up with the person whose incomplete story you told and provide an update. Send it out in a newsletter. Keep your donors informed on how their donation dollars helped change this person's life, the problems they helped solve, the impact they made, and how consistent donations will help more people in the future. You can also just tell different stories entirely in this phase and talk about how fundraising efforts like the one you just held, help hundreds of people like the ones you're highlighting in the stories you've shared.

BONUS: GETTING MORE DONORS OR GETTING YOUR CURRENT DONORS MORE INVOLVED: Why should people donate to your organization out of the thousands of others who also need financial support? When you can share your DONOR'S stories, other people may hear their stories and be able to relate to their "why". There are three different styles of videos you can refer to to get ideas on how you incorporate donor storytelling:

1) This video was sent out to donors for a nonprofit based in Madison, WI called Little John's Kitchens. This nonprofit works with food insecurity, providing meals at a pay-what-you-can option and utilizes other low cost models for people to have access to chef-quality meals who may not know where their next meal is coming from. The video was created AFTER receiving donations during a campaign to show donors what their donations helped the organization achieve: https://www.youtube.com/watch?v=xV8tQCKTL-E

2) This video featured loyal donors of the same organization about WHY they continue to give to Little John's Kitchens. When you make your donors part of the journey, instead of just asking them for funds when you need help, you build loyalty and they feel like they belong to something bigger than themselves: https://www.youtube.com/watch?v=2DVfbtzBIwM

3) And finally, this video thanks the donors specifically. Don't just converse with your donors when you need money from them. Tell them how much and why you appreciate them: https://www.youtube.com/watch?v=1NPd_MM-MOk

R eady to tell your organization's stories at all stages of the fundraising cycle? Let's talk today !

How to Get a Drone License: A Step-by-Step Guide

Mon, 31 Mar 2025 13:00:00 GMT

Drones have revolutionized the world of videography, opening up breathtaking possibilities for capturing stunning aerial footage. But, not just anyone can fly a drone and profit off its picturesque images. As a videographer, you have to have your drone license. So how do you get a drone license? And why do you need a license to fly a drone?

Why a Drone License Matters:

Legal Compliance: Operating a drone without the proper licensing can lead to hefty fines and legal trouble. The Federal Aviation Administration (FAA) in the United States, for example, requires all drone operators to hold a Remote Pilot Certificate. Obtaining this license ensures you're following the law while pursuing your passion.
Safety First: Drones can be potential hazards if not operated responsibly. A drone license equips you with knowledge about airspace rules, safety protocols, and emergency procedures, reducing the risk of accidents.
Professionalism: Clients often seek videographers with the skills and credentials to operate drones professionally. A drone license showcases your commitment to providing high-quality, safe aerial footage, enhancing your reputation as a videographer

How to Obtain a Drone License:

Eligibility: To qualify for a drone license, you must be at least 16 years old and be able to read, write, speak, and understand English. You also need to pass a background check.
Studying for the Part 107 Exam: The FAA Part 107 exam is the key to obtaining your drone license. It covers topics such as airspace regulations, weather, drone operation, and emergency procedures. If you’re not good at weather, science and math, study up! This test is not easy and does require ample time to study and familiarize yourself with reading aeronautical maps. The FAA takes it very seriously. Fortunately, there are numerous online courses and study guides available to help you prepare.
Taking the Exam: You can schedule the Part 107 exam at an FAA-approved testing center near you. The test consists of 60 multiple-choice questions, and you need to score at least 70% to pass.
Applying for the License: Once you pass the exam, you can apply for your Remote Pilot Certificate through the FAA's Integrated Airman Certification and Rating Application (IACRA) system. You'll also need to undergo a background check.
Renewal and Ongoing Learning: Your drone license needs to be renewed every two years. Staying informed about changes in drone regulations and practicing safe flying habits is essential for maintaining your license.

Benefits of a Drone License for Videographers:

Expanded Creativity: With a drone license, you can capture breathtaking aerial shots that add depth and diversity to your video projects. Whether it's a wedding, a real estate video, a nature documentary, or just promotional footage, drones enable you to explore unique angles and perspectives that you would otherwise not be able to see.
Competitive Advantage: In a competitive videography industry, having a drone license sets you apart from the competition. Clients are more likely to hire a licensed drone operator because it demonstrates professionalism and expertise. And the footage just looks really cool.
Diverse Project Opportunities: With a drone license, you can diversify your services. Aerial footage is in demand across various industries, including real estate, agriculture, tourism, and more, allowing you to expand your client base.

So, having a drone license not only keeps you on the right side of the law but also opens doors to exciting creative opportunities. Having your drone license is worth it. If you're a videographer with a passion for storytelling through aerial imagery, invest in your future by getting your drone license and watch as your career soars to new heights!

Ready to take your video projects to the next level? Explore more resources from Beyond Words Productions and let's connect today.

7 Ways AI Is Transforming Video Production

Fri, 28 Feb 2025 15:30:00 GMT

The world of video production is on the cusp of a revolution. As technology continues to quickly advance, one powerful force is taking center stage - Artificial Intelligence (AI). So how is AI changing the video production industry? And how is it used in video?

AI is fundamentally changing the way we create and consume video content. In this blog post, we'll explore 7 ways AI is having a profound impact AI on video production.

1) Efficiency:

Pros:

AI can analyze large amounts of footage quickly and efficiently.
AI can identify and select the most compelling shots automatically.
Using AI can saves editors hours of manual review and selection.
Automation streamlines the editing process, allowing more time for creative work.

Cons:

AI might not recognize which shots you specifically want to include.
AI may overlook footage that is important or personally meaningful.
Editors may still need to guide AI to ensure the final selection aligns with their vision.
Relying solely on AI can result in missing key or preferred shots.

2) Consistency:

Pros:

AI helps maintain consistent color grading and ensures smooth and uniform transitions throughout the project.
AI can help keep the overall style cohesive, giving videos a polished, professional look.
Automation reduces the risk of human error while preserving visual quality.

Cons:

AI may struggle to apply unique effects to individual clips.
Different lighting adjustments might not be accurately recognized by AI.
Relying solely on AI can limit flexibility for customized visual decisions.

3) Speed:

Pros:

AI-powered editing speeds up post-production, helping videographers meet tight deadlines.
Automation allows for faster rough cuts, trims, and basic edits, freeing time for creative work.
Quicker editing turnaround means content reaches audiences sooner without compromising quality.
AI tools can streamline repetitive tasks, letting editors focus on storytelling rather than time-consuming edits.

Cons:

Human oversight is still needed to ensure edits meet the intended vision.
Editors must review AI-generated content to catch mistakes or inconsistencies.
Relying solely on AI can risk rushed or imperfect edits without careful supervision.

4) Creative Control:

Pros:

AI helps non-creative users bring ideas to life with ease.
It unlocks unexpected visuals and concepts they may not have imagined on their own.
AI lowers the barrier to creativity, making content creation feel accessible and exciting.

Cons:

Some videographers worry that using AI could reduce their creative control.
There’s additional concern that AI-generated content might not match their or the client's artistic vision.

5) Learning Curve:

Pros:

Staying current with evolving tools and workflows is essential for videographers in a rapidly changing industry.
Learning how to use and master AI can strengthen your skills and adaptability.
Embracing AI can benefit the business as a whole by improving efficiency and innovation.
Embracing AI in post-production helps meet growing client demands for faster turnarounds and higher-quality video.

Cons:

Implementing AI editing tools often requires learning new software and workflows.
The learning curve can be challenging, especially for editors accustomed to traditional post-production methods.

6) AI-Enhanced Visual Effects and Animation

Pros:

Realism: AI can generate stunning visual effects and animations that appear more realistic than ever before.
Cost-Efficiency: Creating CGI and VFX through AI can be more cost-effective than traditional methods.
Time-Saving: AI can accelerate the process of rendering complex visual effects, reducing production time.

Cons:

Initial Investment: Acquiring and implementing AI-driven VFX tools can be expensive for smaller studios.
Artistic Quality: Some may argue that AI-generated effects lack the nuanced touch that human artists can provide.

7) Personalized Content Creation with AI

Pros:

Audience Engagement: AI algorithms can analyze viewer preferences and create personalized video content that resonates with specific demographics.
Content Scaling: AI can generate variations of videos tailored to different platforms and audiences, increasing reach.
Data-Driven Decisions: AI provides valuable insights into audience behavior, helping creators refine their content strategies.

Cons:

Privacy Concerns: Collecting and utilizing user data for personalized content raises ethical and privacy issues.
Overreliance: Relying solely on AI for content creation may lead to a lack of creativity and diversity in video content.

The impact of AI on video production is undeniable and its future potential is still unfolding. Even now, the capabilities of this technology continue to impress and surprise. While embracing these advancements is essential, it’s just as important to maintain a balance between AI-driven efficiency and the human creativity, judgment, and storytelling that make each video truly unique.

Will AI replace videographers? As with many AI platforms now, it’s imperative to still have a real human being as the middle person to filter everything through. AI is a machine and form of technology that was birthed by humans. Because humans are imperfect, so is our technology. While the evolution of AI can be exciting and a faster way to get things done, we still need that human element that a machine simply cannot provide.

Tripods vs Gimbals for Videography: Pros, Cons, and Best Uses

Thu, 30 Jan 2025 13:34:00 GMT

Both tripods and gimbals are excellent stabilization tools for your camera and should be staples for any videographer to keep in their inventory, but how do you decide which to use in each situation? And what are some key differences between tripods and gimbals? It depends on the look you’re going for, how much motion is involved, the time crunch you’re under to get the shots you need to get and mobility, amongst other things.

Both will help you stabilize your camera in different ways. Tripods rely on three legs planted on the ground while gimbals are handheld devices that use motors and sensors to actively counteract wobbly motions, giving you a seamless motion on camera.

Let’s go through some pros and cons of both:

Tripod Pros

Rock solid when legs are extended and locked in place
Can hold very heavy camera loads
Allows very slow, smooth pans and tilts
Inexpensive models available
Dolly attachments are available to achieve additional movement while filming

Tripod Cons

Bulky and not easily portable
Time consuming to set up and adjust
Can't compensate for wind or vibration

Best Uses for Tripods : Shooting interviews, time lapses, and still shots

Gimbal Pros

Compact and highly portable
Actively stabilizes and smoothens motion
Allows fluid, sweeping camera moves like pans, tilts and tracking shots
Allow you to run, walk and follow subjects while maintaining stabilized footage

Gimbal Cons

Struggles with heavier camera loads
Short battery life
Can drift or have jitter in windy conditions
More expensive models required for best performance
Can be frustrating to master the skill of balancing your gimbal and learning how to shoot steady shots in motion
Can be heavy after shooting for a while and does require some back and arm strength

Best Uses for Gimbals: Ideal for action shots, travel videos, high-action movements, documentaries and more

Conclusion

In the end, the choice between a tripod and a gimbal comes down to how you want your video to feel. Tripods deliver rock-solid stability and are ideal for interviews, talking-head videos, and any shot where consistency matters most. Gimbals, on the other hand, unlock fluid movement and cinematic energy, making them perfect for storytelling on the move. Neither tool is better in every situation and the real advantage comes from understanding when to use each. That’s why experienced videographers should bring both to every shoot, to give themselves the flexibility to adapt on the fly as creative needs, locations, and moments change. By matching the right stabilization tool to your goal, you’ll not only improve the quality of your footage, but also create videos that feel more intentional, engaging, and professionally crafted.

Ready to take your video projects to the next level? Explore more resources from Beyond Words Productions and let's connect today.

The Business Case for Video Marketing: Stats and Insights

Fri, 27 Dec 2024 13:00:00 GMT

As video becomes a more and more popular way of marketing for businesses, it’s great to know WHY this trend has grown so much in recent years. In this blog post, we’re going to break down a report done by Wyzowl that took a deep dive into how businesses feel about video marketing, how they’re using it, how consumers are engaging in it, and the results it produced for those who used it.

The first part of the report I want to dive into is this: 91% of businesses that participated in this survey use video marketing. That’s HUGE. But if you slide to the next screengrab from this report, they also dive into why businesses decide to NOT use video marketing. A majority say they don’t have the time to create content themselves. BUT AGAIN, if you slide to the third image, they also found that 70% of businesses who didn’t use video marketing in 2022, switched over to utilizing it in 2023. Let’s look at why:

Most people say watching a video led to them wanting to learn more about a product or service, and in many cases, even led to them purchasing something. According to this same report, 91% of people wanted to see MORE video from brands online. Implementing videos to your video marketing strategy generally leads to more clients, longer time spent on your website, and an increase in brand awareness.

So for all the businesses that DID engage in video marketing, here are a few key results:

91% say it helped increase traffic to their website
90% say it helped generate leads
87% say it led to an increase in sales
87% say it led to increased amount of time spent on their website
95% say it helped increase brand awareness

You can review the rest of the stats to see more key points for yourself, but I think you get the idea. Video marketing can do wonders for your business. Many of the reasons businesses give for not implementing video are all solvable issues. You can hire a videographer to do it if you don’t know where to start or don’t have the capacity to do it in-house. Video is an investment in your business’s growth and just like any marketing technique, it takes a bit of money upfront to see better results. With more and more people utilizing video marketing, it’s time to get in the game. People spend an average of 17 hours per week viewing video content online (this stat was also taken from that Wyzowl study). Make sure your business’s video is one of the ones making its way to their eyes and ears.

Ready to integrate video into your marketing strategy? Let's talk today.

The Essential Licenses for Professional Videographers

Fri, 29 Nov 2024 14:00:00 GMT

Becoming a professional videographer is an exciting journey, but it's essential to research all the legal and regulatory aspects to ensure you are operating successfully and lawfully. In this blog post, we'll explore some of the licenses and permits you may need to become a professional videographer.

1. Business License:

Before you start offering videography services as a business, you'll likely need to obtain a business license or permit. The specific requirements can vary by location, so check with your local government or municipality to understand what's needed to operate legally in your area.

2. Sales Tax Permit:

If you plan to sell your videography services and products directly to clients, you may need a sales tax permit or resale certificate. This allows you to collect and remit sales tax to the appropriate tax authority. The rules and regulations regarding sales tax can vary widely, so consult your state or regional tax department for guidance.

3. Filming Permits:

Depending on the locations where you intend to film, you may need filming permits or location permits. Public spaces, parks, and certain private properties may require permission for commercial use. Always obtain the necessary permits to avoid legal issues during shoots.

4. Drone License (if applicable):

If you plan to use drones for aerial videography, you may need a drone pilot's license or remote pilot certificate from the Federal Aviation Administration (FAA) in the United States.

5. Music Licensing:

If you intend to use copyrighted music in your videos, you must secure the appropriate licenses or permissions to avoid copyright infringement. Licensing music for commercial use typically involves obtaining synchronization (sync) licenses from the copyright holders or using royalty-free music from platforms like Epidemic Sound, Storyblocks or Artlist.

6. Talent Release Forms:

When working with individuals who appear in your videos, it's a good practice to have talent release forms. These legal documents grant you permission to use their likeness, image, or voice in your videos. This helps protect you from potential legal issues down the line.

7. Equipment and Vehicle Permits (if applicable):

Some regions may require special permits for specific equipment or vehicles used in your videography work. This can include oversized equipment, specialized vehicles, or even parking permits for commercial vehicles.

8. Insurance:

While not a license, professional liability insurance and equipment insurance are essential for videographers. Insurance coverage can protect you in case of accidents, equipment damage, or legal disputes related to your work.

9. Business Registrations (Optional):

Depending on your business structure and goals, you may consider registering your videography business as a legal entity, such as an LLC (Limited Liability Company) or corporation. This can provide certain legal and financial benefits, but it's not always a requirement to operate as a professional videographer.

These rules may vary by state. Make sure you do research on what the local expectations and requirements are to start your videography biz!

Ready to work with a professional videographer? Let's connect today.

7 Powerful Reasons Your Website Homepage Needs Video

Fri, 01 Nov 2024 11:00:00 GMT

A business’s online presence is oftentimes the first point of contact it has with potential clients. Your website’s homepage needs to capture someone’s attention from the get-go and leave a great-first impression. Keep in mind, people don’t like to read large bits of information and too much detail can deter them immediately. So where should a video be placed on a website? And what are the benefits of using video content on your site?

Incorporating a video to the top of the homepage has many values to it. Before we explore the benefits, here’s a couple of important things to take away from all this:

According to a report by Wyzowl , 84% of people say they've been convinced to buy a product or service by watching a brand's video.

Websites with videos are 53 times more likely to rank on the first page of Google search results, according to a study by Forrester Research.

Okay, numbers out of the way, here’s how video benefits you when placed front and center of your website:

1. Captivating Storytelling:

Videos have the power to tell a story like no other medium. They can convey your brand's message, values, and personality in a way that resonates emotionally with your audience. This storytelling element helps build a strong connection and trust with your visitors. When this type of video is placed front and center of your website, it makes it as easy as possible for people to learn and care about you.

2. Enhanced Engagement:

Videos are more engaging than static images or text. They can grab a visitor's attention within seconds and keep them engaged longer. This extended interaction with your website can lead to better understanding and increased brand recall. People are also more likely to spend more time on your site learning about you if they enjoyed your video.

3. Boosted Conversion Rates:

As the statistics mentioned earlier show, adding a video to your homepage can significantly increase conversion rates. Whether it's signing up for a newsletter, filling out a contact form, or making a purchase, videos can influence visitor decisions positively.

4. Improved SEO Performance:

Search engines love video content. Including a video on your homepage can boost your website's SEO ranking, making it more discoverable to potential customers. This can result in increased organic traffic and visibility.

5. Clear Communication:

Videos can concisely convey complex information. Whether you're explaining your products, services, or unique selling points, videos can break down these concepts in an easily digestible manner.

6. Enhanced Mobile Experience:

With the rise of mobile browsing, videos on your homepage are optimized for a seamless viewing experience on smartphones and tablets. This ensures that you're catering to the needs of your mobile audience effectively.

7. Competitive Edge:

Many businesses have yet to fully embrace video on their homepages. By integrating video, you gain a competitive edge, setting your website apart from others in your industry.

Videos make it as simple as possible for your potential customers to learn about you. Placing it front and center of your website is similar to how newspapers place the most important story and visuals “above the fold.” Same concept with homepage video placement. It needs to grab their attention and keep their attention. By not making customers read a bunch of text to get to know who you are, what you do and why they should care… will do a world of wonders for your organization.

If you’re ready to turn your vision into a powerful video, reach out and let’s start the conversation.

The Rule of Thirds: A Guide to Balanced Video Composition

Mon, 30 Sep 2024 13:00:00 GMT

Videography/photography is about more than just capturing a moment; it’s also about creating visually appealing images where every frame is intentional. One fundamental rule to follow is “The Rule of Thirds.”

What is the Rule of Thirds?

The Rule of Thirds is a simple and effective guideline for achieving balanced and visually engaging compositions in photography/videography. It divides an image into nine equal parts by creating two equally spaced horizontal lines and two equally spaced vertical lines, resulting in a grid of nine squares. (See image above ^)

How Does It Work?

The idea behind the Rule of Thirds is to place key elements of interest along or near the gridlines or at their intersections. Instead of centering your subject, you position it off-center to create a more dynamic and visually pleasing composition.

To break that down:

Gridlines: Mentally divide your image into thirds both horizontally and vertically. This creates four intersection points where the gridlines intersect.
Placement: Position important elements, such as your subject or a prominent object, along one or more of these lines or at the intersection points. This draws the viewer's eye to these areas and creates a sense of balance and harmony in the composition.

Why Use the Rule of Thirds?

Balance and Harmony: Placing elements off-center creates a more balanced and harmonious composition. It prevents your subject from getting lost in the middle of the frame and adds visual interest.
Leading Lines: The gridlines themselves can serve as leading lines that guide the viewer's eye through the image. This helps create a natural flow and storytelling within your photos.
Negative Space: The Rule of Thirds allows you to incorporate negative space effectively. Negative space can be used to emphasize the subject, convey a sense of openness, or add depth to your photos.
Visual Impact: By following this guideline, you can create frames that immediately capture the viewer's attention and leave a lasting impression.

When to Break the Rule:

While the Rule of Thirds is a valuable guideline, it's essential to remember that visual art is also about creativity and breaking rules when necessary. Sometimes, centering your subject can work exceptionally well for specific compositions. The key is knowing when to apply the Rule of Thirds and when to deviate from it to achieve the desired effect. You have to master the rules before you know how to break them.

Have a video project in mind or just exploring ideas? We’re here to help. Let's talk today.

What’s in a Videographer's Contract and Services Agreement

Fri, 30 Aug 2024 12:30:00 GMT

Hiring a videographer is an exciting step when you have a video project in the works! Most videographers, just like most professional service-based industries, will have their clients sign contracts or agreements before the project begins to ensure everyone is on the same page about everything and that all important details are in writing. So what can you expect to see in these agreements? Here are some key elements that professional videographers typically include in their contracts:

1. Scope of Work:

The contract should outline the scope of the videographer's services in detail. This includes the type and style of video, the event's date, duration, location, and any specific shots or moments that the client wants to capture. A well-defined scope ensures both parties have a clear understanding of the project.

2. Payment Terms:

Clearly specify the payment terms, including the total cost, payment schedule (e.g., deposit, installment, final payment), and accepted payment methods. Additionally, mention any additional fees for overtime, travel, or special requests.

3. Deliverables and Timeline:

Define what the videographer will deliver, such as the number of edited videos, their length, and the format (e.g., DVD, USB drive, online streaming). Include a timeline that outlines when the client can expect to receive the final product. This helps manage expectations and avoids misunderstandings.

4. Cancellation and Refund Policies:

Address the procedures and policies for canceling or rescheduling the event or project. Clearly state whether deposits are refundable and under what circumstances. Having these policies in place protects both parties in case of unforeseen events.

5. Copyright and Usage Rights:

Discuss who will own the rights to the video content. Typically, videographers retain copyright but grant the client usage rights for personal or promotional purposes. Outline any restrictions on how the client can use the video.

7. Liability and Insurance:

Address liability issues, including what happens in the event of equipment failure, accidents, or unforeseen circumstances that prevent the videographer from fulfilling their obligations. Ensure the videographer has liability insurance to cover potential mishaps.

8. Privacy and Consent:

If the event involves capturing people's images or personal information, include clauses about obtaining necessary permissions, model releases, and any privacy considerations. This helps protect the videographer and the clients from legal issues.

9. Termination Clause:

Define the conditions under which either party can terminate the contract, including reasons for termination and any associated fees or penalties.

10. Dispute Resolution:

Include a clause outlining how disputes will be resolved, whether through mediation, arbitration, or legal action. This can help avoid costly and time-consuming legal battles.

11. Signatures:

Both parties should sign and date the contract to make it legally binding. Having a signed agreement ensures that both the client and videographer are committed to fulfilling their respective responsibilities.

Remember that a well-crafted contract and services agreement is a crucial foundation for a successful collaboration between a videographer and their client. It protects the interests of both parties, clarifies expectations, and ensures that the project runs smoothly from start to finish. If you have any questions or concerns about the contract, communicate them with the videographer before signing.

9 Reasons to Add Video to Your Email Campaigns

Wed, 31 Jul 2024 12:30:00 GMT

Video has become a valuable tool in email marketing. As more businesses start to utilize their own email lists to market and communicate with their audience, video is becoming a more important part of that equation. But are videos in emails effective? And what’s the best use of video in email marketing?

1. Enhanced Engagement:

Videos are inherently more engaging than text-based content. When a recipient opens an email and sees a video thumbnail or a play button, it piques their curiosity and encourages them to click. This initial engagement can significantly boost the click-through rate (CTR) of your emails.

2. Better Information Retention:

Videos allow you to convey complex information or tell a compelling story more effectively than text alone. Viewers are more likely to remember and understand your message when presented in a visual and auditory format. This can lead to higher retention rates and a better understanding of your product or service.

3. Improved Email Click-Through Rates (CTR):

One of the most significant advantages of including video in your emails is the potential for higher CTR. According to statistics, emails with video content can increase CTR by up to 300%. When done right, it can entice recipients to take the desired action, whether it's visiting your website, signing up for a webinar, donating or making a purchase.

4. Increased Conversion Rates:

Engaging videos can have a direct impact on conversion rates. When people are better informed and engaged with your content, they are more likely to convert into customers. Consider using videos for product demonstrations, customer testimonials, or explaining your value proposition to boost conversions.

5. Personalization and Trust:

Videos allow you to create a more personal connection with your audience. Seeing and hearing a real person in a video can establish trust and credibility. Personalized video messages addressing recipients by name can further enhance this connection and foster stronger customer relationships.

6. Mobile Optimization:

With the increasing use of smartphones, mobile optimization is crucial for email marketing. Videos in emails are now widely supported on mobile devices, ensuring that your content reaches your audience, regardless of the device they use. This accessibility can lead to better engagement among mobile users.

7. Measurable Results:

Video in email marketing allows for comprehensive tracking and analytics. You can monitor metrics like play rates, click-through rates, and the duration viewers spend watching your video. This data provides valuable insights into what works and what needs improvement in your email campaigns.

8. Social Sharing and Virality:

Compelling video content has the potential to go viral when shared on social media platforms. By including share buttons in your emails, you can encourage recipients to share your video with their networks, expanding your reach and brand awareness.

9. Competitive Edge:

Many businesses have yet to fully embrace video in their email marketing efforts. By being an early adopter, you can gain a competitive edge and stand out in the crowded inbox, leaving a lasting impression on your audience.

If you’re looking for some video in email marketing examples, head over to the homepage of this site and sign up for our monthly newsletters! Every month we feature a video project we’ve been working on AND include a video tip of the month. Both videos included in our email marketing have high click rates and have proven to help grow our business! You’ll see firsthand some of the benefits and maybe get some ideas of your own to implement!

Let’s boost your email marketing with video! Contact us today to get started.

Smartphone vs. Professional Camera: Highlighting the Key Differences

Fri, 28 Jun 2024 12:00:00 GMT

Our smartphone cameras have come a long way when it comes to image and video quality. The cameras on today’s smartphones are impressive and portable, making it easy for almost anyone to capture great images. But there are still some major differences between the cameras in your pockets and the cameras that professionals still rely on. Let’s explore by comparison:

1. Image Quality:

Smartphone: Today’s smartphones boast high-resolution sensors, advanced image processing, and multiple lenses for various shooting scenarios. They excel in well-lit conditions, delivering sharp and vibrant images suitable for sharing on social media or casual photography.

Professional Camera : Professional cameras, whether DSLRs or mirrorless cameras, are designed for superior image quality. They feature larger sensors, better low-light performance, and interchangeable lenses. This allows for greater control over depth of field, dynamic range, and overall image quality. They are the go-to choice for high-end photography and cinematic videography.

2. Manual Control:

Smartphone : While smartphones offer some manual control options like exposure compensation and focus adjustments, they are primarily designed for quick, point-and-shoot photography. Manual controls are limited compared to professional cameras.

Professional Camera : Professional cameras provide extensive manual control over settings like aperture, shutter speed, ISO, and white balance. This level of control is essential for achieving specific creative effects, such as bokeh (blurred background) or long-exposure photography.

3. Lens Options:

Smartphone : Smartphone cameras are equipped with fixed lenses or limited zoom capabilities. While multiple lenses are becoming more common, they may not offer the same versatility as interchangeable lenses found in professional cameras.

Professional Camera : Professional cameras support a wide range of interchangeable lenses, allowing professionals to adapt to various situations. Whether it's a wide-angle lens for landscapes, a telephoto lens for wildlife, or a fast prime lens for portraits, the options are extensive.

4. Portability and Convenience:

Smartphone : Smartphones are incredibly portable and convenient. They are always at your fingertips, making it easy to capture spontaneous moments without carrying additional gear.

Professional Camera : While professional cameras offer superior quality and control, they can be bulkier and require additional accessories like lenses, tripods, and camera bags. This can make them less convenient for everyday use.

5. Post-Processing:

Smartphone : Smartphones often come with built-in editing apps, allowing users to quickly enhance and share photos. There's a wealth of photo editing apps available for smartphones, making it easy to fine-tune images on the go.

Professional Camera : Professional cameras capture images in RAW format, which offers greater flexibility in post-processing. However, this requires more time and skill to edit effectively using dedicated software.

Ultimately, the best camera is the one that suits your specific requirements.

Budgeting for Success: How Much Does a Videographer Cost?

Fri, 31 May 2024 12:00:00 GMT

Video is an exemplary way to stand out in a crowded market. Hiring a professional videographer can elevate and amplify the quality of the product you’re putting out there, but how much should you put aside for a professional service like this? Do videographers cost per hour? What’s the average day rate of a videographer?

Let’s explore some key factors that can help you determine what your video project might cost:

1. Define Your Project Scope:

The first step in budgeting for a videographer is to define the scope of your project. Are you looking for a single video for a specific campaign, a series of videos, or ongoing video content production? The complexity and volume of work required will significantly impact the cost.

2. Experience and Expertise:

Experienced videographers with a strong portfolio often have higher rates. Their expertise and skills can be worth the investment, especially for projects that require a high level of creativity and storytelling. On the other hand, less experienced videographers or newcomers to the industry may offer more budget-friendly options. But with that said, you will get what you pay for. (Rates can range from $25/hour for newbies to $350 an hour on average for more experienced videographers)

3. Equipment and Resources:

The type of equipment used by the videographer can influence pricing. High-end cameras, drones, stabilizers, and lighting setups can enhance the quality of your video but may come with additional costs. Every videographer will price this differently but I've seen it range from $1,000 - $3,000 per day for use of higher end equipment.

4. Location and Travel:

If your project requires shooting in multiple locations or involves travel, factor in travel expenses such as transportation, accommodation and meals. These costs can vary depending on the distance and duration of the shoot. Many videographers will set their own day rate or half day rate. Some charge by the hour. Some are a combination of the two. Day rates for smaller video companies can range from $800-$3,500 per day. Once you start getting into larger video production companies, those numbers get even higher.

5. Length and Complexity of the Video:

Longer videos or those with intricate editing and post-production requirements generally require more time and effort. This can affect the overall cost of your project. Communicate all your video's specific needs with potential videographers to get accurate quotes. Some videographers will charge you an hourly editing rate, some charge a flat rate per minute of finished edited video.

6. Editing and Post-Production:

Don't forget to budget for editing and post-production work, which is often a significant part of the video production process. Editing, sound design, color grading, and graphic animations can add to the overall cost. If you only need the raw footage, the cost will be lower than if you needed it all edited together. That said, if you already have all the footage and just need an editor, ask your videographer if they offer just editing services as well.

7. Licensing and Usage Rights:

Determine whether you need exclusive rights to the video footage or if you're comfortable with non-exclusive licensing. Most videographers will grant their clients access to the final video products delivered but do not give access to the raw footage for the client to use. If you need exclusive rights to the raw footage, that typically comes at a higher price. Think about it: If you have access to all the raw footage and never need that videographer’s services again, that videographer is losing out on future business with you because you have all the material you need to put that video together. So, they will typically charge an additional fee to sell you the raw footage. Of course, that fee probably won’t be as costly as having them edit together several more videos for you.

8. Get Multiple Quotes:

It's a good practice to request quotes from multiple videographers. This will give you a better sense of the market rate for the type of services you require. Remember, the lowest quote isn't always the best option; consider the quality of work and the videographer's experience.

9. Consider the Value:

When budgeting for a videographer, think beyond the immediate cost. Consider the long-term value that high-quality video content can bring to your brand. A well-produced video can boost engagement, conversions, and brand perception, making it a worthwhile investment. People who spend several thousand dollars on a video could see several hundred thousand dollars as a return on their investment through new clients, donations, etc. as a result of that video. We’ve seen it happen.

There’s no one-size-fits-all answer to how much a business should expect to spend on a videographer. Your budget should align with the specific requirements of your project, the expertise and experience of the videographer and your overall business goals. If we had to say a number… on average, expect to spend at least several thousand dollars on a well-produced video . The bigger the video company ( i.e. the more employees, contractors, and overhead they need), the more you will be paying for your video (just like any business/service). I've seen 30 second videos range in price from $400- $10,000 depending on a number of factors that are involved in the production. Videographers have to make a living off their clients’ projects so it would be unreasonable to only budget several hundred dollars for a project that might take a couple weeks or more to complete. If you wouldn’t be willing to accept a $500 or less payment from your workplace every pay period, it’s good to assume a videographer shouldn’t work for that little either.

Ultimately, the right videographer can be a valuable partner in helping your business succeed through compelling visual storytelling.

Let's talk about your video project budget today.

Lights, Camera, Conversion: How Video Marketing Can Help Your Business

Tue, 30 Apr 2024 12:00:00 GMT

In the ever-evolving world of digital marketing, one thing is crystal clear: video content has become the undisputed king of the online realm. Whether you're running a small startup or managing a multinational corporation, incorporating video into your marketing strategy is not just a good idea—it's essential. So what’s the benefit of video marketing? How does it affect business? In this blog post, we'll explore why video is crucial for any business, and how it can help you connect, captivate and convert your audience.

Video marketing is extremely popular these days. According to a study by Wyzowl, their video marketing statistics revealed that people watch an average of 17 hours of online video content every week and almost 90% of people say watching a video has converted them to invest in that company’s product or services.

1. Engagement at Its Finest

Our attention spans are a mere 8 seconds . This is where video swoops in as the ultimate attention-grabber. With dynamic visuals, compelling storytelling, and the power to convey information quickly, video keeps viewers engaged like no other medium. It's the perfect way to communicate your brand's message effectively, leaving a lasting impact on your audience.

2. Boosting Conversion Rates

Studies have consistently shown that adding video to your website or marketing campaigns can significantly boost conversion rates. Whether you're selling a product or a service, video can help potential customers understand the value you offer. It's a powerful tool for showcasing your product in action, addressing common concerns, and ultimately convincing viewers to take that next step—making a purchase.

3. Enhanced SEO Performance

Search engines, especially Google, love video content. By incorporating video into your website, you can increase your chances of ranking higher in search results. This leads to more visibility and, in turn, more potential customers discovering your business. Additionally, embedding videos can increase the time visitors spend on your site, another factor Google considers when ranking pages.

4. Building Trust and Credibility

Video allows you to put a face to your brand and connect with your audience on a personal level. It’s a great way to give people an immersive experience they wouldn’t have otherwise had the opportunity to experience. It builds trust and credibility because people see real people behind the business. Testimonials, behind-the-scenes glimpses, and informative video content can help establish your authority and expertise in your industry. When customers trust your brand through you creating a memorable, emotive experience, they are more likely to become loyal advocates and repeat buyers.

5. Social Media Domination

Social media platforms are ideal places to showcase your video content. Videos on social media receive higher engagement rates than text or image posts. They're shareable, comment-worthy, and can quickly go viral if done right. Platforms like Facebook, Instagram, TikTok, and YouTube provide businesses with the perfect stage to showcase their products, services, and brand personality.

6. Adapting to Changing Preferences

As technology and consumer preferences evolve, staying relevant is key to business success. Video content aligns perfectly with the modern consumer's preference for quick, easily digestible information. By embracing video, you demonstrate your ability to adapt to changing trends, which can make your business more appealing to a wider audience.

Video marketing can be used for your business in a number of ways. From general marketing videos to engaging content on social media. The future of video marketing is an ever-evolving industry that can prove to be extremely beneficial to getting your name out there!

Three Tips to Generate Story Ideas for Your Business

Thu, 04 Apr 2024 15:58:00 GMT

Don’t be a victim of Storylessness — the idea or notion that you don’t have a story to tell.

Everyone has a story. Most people just don’t recognize their experiences as being valuable stories worth sharing. This rings especially true for many for-profit businesses who simply focus on sharing what their product or service is.

While it’s fine to share that information, let me tell you the difference in response you’ll get with an example:

When you ask someone a generic question like ,”How are you?” or “How was your vacation?”

Most people respond with, “Good.”

Why?

Because your question was too generic. It didn’t address anything specific. But when you frame the question differently by saying something like, “What’s the most exciting thing you’re looking forward to today?” or “What was the coolest part about ziplining through the jungle on your vacation?”

Those questions are more specific and spark memories and stories from the person being asked.

This blog post is meant to help those looking for ways to generate story ideas for your own business… something that goes BEYOND just featuring the product or service you sell.

The Founder Story

Every business has a founder story. No one just started a business for the heck of it. There was passion and motive behind it. A story that led the founder to want to solve an issue. No one just starts a business to pass the time. It’s way too much work and way too challenging to start a business if you don’t have passion for what you’re doing. By sharing this story, it adds a human element to your product/service. It gives people a reason to care, want to support you by becoming a client or want to refer clients to you. It also helps make you MEMORABLE. Chances are, your business is not unique. There’s probably other companies out there doing similar work as you. Sharing the founder story helps differentiate you from your competition.

The Customer Story

The other story that every business has is the customer story. Every person you work with is impacted by you in some way. Engage your customers by asking them how they felt BEFORE discovering you, and how you impacted their lives by working with you. Ask them to share a story about a time they knew your product/service was working for them. When someone else hears and sees that story, they could see themselves in it and THAT leads to conversion rates.

The “Why People Don’t Choose You” Story

This question might get a weird response when initially reading this. Why would I want to tell people to not choose me? That’s not the idea behind that question. That question is meant to help you address concerns customers have with you so you get a chance to address those concerns in the video to help put them at ease and lead to more sales. If you know that some people have not worked with you in the past because they thought you were too expensive, tell a story about how your product/service saved someone money in the long run by making the initial investment with you. Or if you know people have been hesitant in the past to switch from the current product or service they’re utilizing to go with your business, tell a story about the difference you made in someone’s life who DID make that switch.

There are many other types of stories, but these are a few that can be applied to EVERY business. Here are some additional bonus questions you can ask yourself to generate more video story ideas:

When have you had to be resourceful in order to stay afloat?
What was the worst day in your business?
What was the best day?
When have you made a customer cry tears of joy?
Whose life is different because of your business?
What was a pivotal moment in the history of your business?
Why did you start your business? What problem were you trying to solve?
What have you been surprised about in your business?
What’s the biggest mistake you ever made in your business?
What’s the best decision you ever made in your business?
What was your first sale?
Who is your most satisfied customer?
What was the moment for you where you knew the work you were doing was worth it?

Photography or Videography? How to Choose the Right Visual Storytelling Tool

Fri, 29 Mar 2024 14:00:00 GMT

I often get asked if I can also take photos or do headshots for people as a videographer. The simple explanation: Can I PHYSICALLY do it with my camera? Yes. Am I trained or skilled at it OR do I brand myself as a professional photographer? No.

There’s a bit of a misconception around the video and photo world. What’s the difference between videography and photography? A lot of people think that because both fields require a nice camera and nice lenses, that the two are interchangeable. Although there are some people out there who do BOTH art forms, many do not and they often stick exclusively to one or the other. Here are some key differences in the art forms:

Videography:

1. Motion and Time: Videography captures a sequence of moments in a continuous stream, allowing viewers to experience the passage of time. This medium is perfect for documenting events, telling stories, and conveying dynamic narratives.

2. Emotion and Sound: Videography excels at evoking emotions through the combination of moving visuals and audio. It can transport the audience into the heart of the moment, utilizing dialogue, music, and ambient sounds to enhance the storytelling experience.

3. Storytelling: Videography shines when it comes to in-depth storytelling. It allows for character development, plot progression, and exploration of various angles and perspectives, creating a more immersive narrative.

4. Challenges: However, videography can be challenging due to its need for stable footage, smooth transitions, and post-production editing. The equipment can be bulkier and more expensive, requiring additional skills in video editing.

Photography:

1. Single Moments: Photography captures a single moment frozen in time. It excels at highlighting the beauty of a single frame, emphasizing details, emotions, and aesthetics.

2. Simplicity and Versatility: Photography is often more straightforward and accessible. With just a camera and a keen eye, photographers can capture powerful images in various conditions, making it a versatile choice for documenting the world.

3. Creativity and Composition: Photography relies heavily on composition, framing, and lighting to create visually compelling images. It allows photographers to focus on the smallest details and produce striking visuals with the right technique.

4. Limitations: On the downside, photography may not capture the full depth of a moment or story, as it only presents a single slice of time. It might require more creative interpretation by the viewer.

The similarities:

Both are forms of visual storytelling that have the power to capture the essence of moments, evoke emotions and take you to places in time you’ve never been. They also both require nice cameras to produce such results. But they are two VERY different skillsets that require hundreds of hours of work and skill to be able to do professionally.

It took me six years as a TV news reporter, filming and editing all of my own stories and seeing failures and successes play out to get to the level of storytelling I’m at today. Even after I left the TV world, shooting for a newscast is very different than shooting for businesses’ video storytelling purposes. So, even after I launched my own business, it was still a learning curve to see what skills I needed to adjust to meet the market I was providing services for.

So many people would ask me at the beginning of launching my biz if I would do photoshoots too. At first, I agreed. I needed to generate income.

I took photography training classes, practiced taking still photos, etc. It just didn’t speak to me the same way video did. I’ve asked my photographer friends how they feel about doing video and they feel the same way. It’s just a whole new beast that we don’t share the same passion for. And that’s okay! Because that’s how referrals end up being shared amongst us and it brings BOTH of us enough business to keep us passionate about the work we’re doing.

I genuinely applaud the folks out there who are skilled at doing BOTH and offer both services to their clients. It’s a great model and brings them even more business opportunities!

Let's talk today about your next video project .

Top Royalty-Free Stock Footage and Audio Sites for Creators

Thu, 28 Mar 2024 12:33:17 GMT

For professional content creators who rely on paid sites for their video and audio needs, here's a list of subscription-based video and audio libraries that content creators can consider for access to a wide range of high-quality video footage and audio assets:

For Royalty-Free Stock Footage:

Pexels: Pexels offers a vast collection of high-quality, free stock videos that you can use for any purpose, including commercial projects.
Videvo: Videvo provides a wide range of free and premium stock footage and motion graphics. They have a user-friendly search filter and offer HD and 4K videos.
Pixabay: Pixabay not only offers free stock images but also has a growing library of free videos and animations for your creative needs.
Videezy: Videezy features a community-driven collection of free and premium HD stock footage. They offer a variety of video categories to choose from.
Coverr: Coverr specializes in providing free, visually appealing videos for website backgrounds. Their selection is updated regularly.
Storyblocks (formerly Videoblocks): While it's primarily a subscription-based service, Storyblocks offers a free section with a limited selection of high-quality videos.

For Royalty-Free Stock Audio:

YouTube Audio Library: YouTube provides a wide range of free music and sound effects that you can use in your videos without worrying about copyright issues.
Free Music Archive: FMA offers a vast collection of music tracks that are free to use, with options for various licenses.
Incompetech: Incompetech is known for its extensive library of royalty-free music composed by Kevin MacLeod. You can use his music in your projects by giving proper credit.
AudioJungle: While it offers paid music tracks, AudioJungle also has a free section that includes high-quality audio tracks and sound effects.
Free Music for Videos: This website provides a selection of free music tracks specifically curated for video creators, with easy-to-understand licensing terms.
SoundCloud: Many independent artists and creators share their music on SoundCloud under Creative Commons licenses. Be sure to check the license details for each track.

Remember to review the licensing terms and restrictions for each resource to ensure compliance with your specific project needs. Always attribute or credit the creators when required, and consider supporting these creators whenever possible, especially if you find their work valuable for your content. ***

Subscription-Based Video Libraries:

Artgrid: Artgrid offers a subscription service that provides access to a diverse collection of high-quality cinematic footage. They offer various subscription tiers based on video quality and licensing options.
Storyblocks: Storyblocks offers an extensive library of stock footage, motion backgrounds, and After Effects templates. They offer affordable subscription plans for unlimited downloads.
Shutterstock Footage: Shutterstock provides a vast collection of stock footage with various subscription options, allowing you to access video clips in different resolutions.
Getty Images Video: Getty Images offers a subscription service that includes premium video content alongside their renowned image library.
Adobe Stock: Adobe Stock, in addition to images, offers a wide range of video assets. It seamlessly integrates with Adobe Creative Cloud applications.
Envato Elements: Envato Elements is a subscription-based platform that includes stock video footage, After Effects templates, and a plethora of creative assets for designers and video editors.

Subscription-Based Audio Libraries:

Epidemic Sound: Epidemic Sound offers a subscription service that grants access to a vast library of royalty-free music and sound effects designed for content creators.
PremiumBeat: PremiumBeat, a Shutterstock company, provides a subscription service with access to a diverse selection of high-quality music tracks for videos.
Artlist: Artlist offers a subscription-based music licensing service for content creators, with a simple and straightforward licensing structure.
Soundstripe: Soundstripe provides a subscription service that offers unlimited access to their music library for video projects. They also offer sound effects and stock video.
Pond5: Pond5 offers a subscription plan that includes access to a vast library of music tracks, sound effects, and video footage, making it a one-stop shop for multimedia content.
Musicbed: Musicbed offers a subscription option for unlimited access to their music catalog, which includes a wide range of genres and moods.

When choosing a subscription-based library, consider your specific needs, budget, and the types of projects you'll be working on. Each platform may have its own unique features, licensing terms, and pricing structures, so it's essential to review them carefully to find the best fit for your content creation workflow. ***

Learn more about video storytelling today.

8 Creative Ways to Capture Authentic Anonymous On-Camera Interviews

Fri, 01 Mar 2024 13:00:00 GMT

It’s a problem many organizations face when trying to capture their client’s stories without invading their privacy or violating HIPPA laws: Keeping your interviewees anonymous on camera. How can an anonymous interview be filmed?

Whether it's a sensitive topic or a behind-the-scenes insight, mastering the art of anonymous on-camera interviews takes finesse and creativity. So how do businesses get their stories told or testimonials when they need to keep information private? How do we anonymize and protect participants? Let's dive into some clever techniques to get those captivating stories while keeping identities under wraps.

1. Camera B lur:

One of the easiest ways to mask someone’s identity is in the editing process. Many editing systems have functions where you can blur out the image on screen and it lets you adjust the percentage of the blur. This way, you can film them as normal, and just mask their identity when editing.

2. Voice Disguise:

Capturing audio only and masking their voice in the editing process is another approach you can consider. You can also combine this with creative visuals like abstract shots, or even relevant animations. Most editing systems will allow you to modulate someone’s voice or add effects to the audio to make it sound completely different than the original recorded audio.

3. Artistic Focus:

Shooting at the person’s hands and feet (as long as they don’t have identifying qualities about them) is another great option. These shots can beautifully convey emotions and perspectives without revealing the interviewee's identity directly.

4. Silhouette Narratives:

This requires some playing around with lights to make the image of your interviewee appear completely blacked out. It is an artistic method that can be creatively executed if done properly.

5. Altered Voices and Avatars:

Think outside the box with animated avatars or artistic renderings that represent your interviewee's identity. Combine these visuals with altered voices, maintaining anonymity while presenting their story in an engaging and imaginative way.

6. Revoicing with Actors

Instead of digitally altering the interviewee’s voice, consider having an actor revoice their words. This technique preserves clarity and emotional nuance while ensuring complete anonymity. It also avoids the robotic feel that some voice modulators can produce.

7. Abstract of Symbolic Visuals

Use metaphorical imagery—like rippling water, shifting shadows, or animated sequences—to visually represent the interviewee’s emotions or story. This adds depth and artistry while keeping their identity hidden.

8. On-Screen Text Narration:

For especially sensitive stories, you can skip audio entirely and present the interviewee’s words as on-screen text. Pair this with evocative visuals or ambient sound to maintain engagement. It’s minimalist, but powerful when done with intention.

Using pseudonyms or generic descriptors throughout the video is a good idea too if you’re implementing any text on screen or having someone else speak about someone who wishes to remain anonymous.

Ready to Tell Stories That Matter—Safely and Creatively?
Protecting your interviewee’s identity doesn’t mean sacrificing emotional depth or visual impact. With the right techniques, you can honor their truth while crafting compelling, anonymous narratives that resonate. Whether you're a filmmaker, journalist, or content creator, these tools empower you to spotlight voices that might otherwise go unheard. Start experimenting, stay empathetic, and let your storytelling speak volumes, even in anonymity.

Have a story to share or a technique you love? Or need help with producing and filming anonymous interviews. Let's talk .

Happiness

New Paragraph

The Power of Video Testimonials: Your Business's Secret Weapon

Fri, 02 Feb 2024 00:40:11 GMT

We all do it. When trying to decide if we should buy a certain product or service, what do we typically do? Check out the reviews. And in today's digital age, video testimonials are like gold nuggets in the world of customer feedback. So how do you decide who to put on camera for a good video testimonial? And why are testimonials so important? What’s their benefit? Let's dive into why they're the ultimate asset for your business!

1. Real Humans, Real Trust: When potential customers see real people on screen sharing their emotive experience of what it was like to work with you or how you impacted their lives, it makes everything you’re saying on your website and in person more believable. Video testimonials add a personal touch that written reviews can't match. Faces, emotions, and voices create a sense of authenticity that builds trust. It's like having your customers vouch for you in person every time you need them to.

2. Emotional Connection: Ever had goosebumps watching someone passionately share their success story with your product? That emotional connection is pure gold. Video testimonials tap into emotions, making your potential customers feel like they're part of a community that's benefiting from what you offer. That's the kind of connection that turns browsers into buyers.

3. Show, Don't Just Tell: Videos have a knack for showing rather than just telling. Customers can demonstrate how they've used your product, the results they've achieved, and the problems you've helped them solve. It's like a mini-documentary showcasing the transformation your business brings to their lives. It's a showcase of your value in action.

4. Memorable and Shareable: Videos resonate longer in people’s minds than text does. When you offer a visually engaging video testimonial, your message sticks like glue. And guess what? People love to share compelling content. Your customers could become your brand advocates, sharing their video testimonials with their own networks. As most businesses know, word-of-mouth is HUGE.

5. Versatile Marketing Goldmine: Video testimonials aren't just for your website's testimonial page. They're marketing gems you can sprinkle across your social media channels, email campaigns, and presentations. A happy customer sharing their experience and emotional journey is your best sales pitch.

In a nutshell, video testimonials aren't just snippets of praise – they're your business's superpower. They establish trust, forge connections, and offer a dynamic way to showcase your value. So, if you haven't harnessed the power of video testimonials yet, now's the time to roll out the red carpet for your customers' stories and let your business shine! ��️

The Value of Testimonials in Building Trust and Credibility

Mon, 22 Jan 2024 15:37:00 GMT

Establishing trust and credibility as a business is pertinent to its success. Sure, you can tell people all day what you do and what you sell, and that will bring in some clients. But what keeps people around, brings in referrals and attracts new clients are your customers making your sales pitch for you through testimonials.

While written testimonials are great to have, video testimonials are even more powerful. With the way information is distributed today and marketing tactics that people have caught on to, sometimes people wonder if those written testimonials on your site are real or if they’re a marketing ploy. Getting a client to share their story on camera is a lot harder to fake.

According to a survey by Wyzowl , 77% of consumers watch online testimonials videos to persuade their purchasing decision on a product or service.

A report by Spiegel Research Center, products with reviews had a 270% higher conversion rate than those without.

Testimonials really are a form of social proof and mean big business for… well, all types of business.

Building Trust Through Authenticity

Testimonials are a reflection of real experiences. When customers share their positive encounters with a product or service, especially in the form of a story, it adds a layer of authenticity that resonates with prospective buyers. New clients who watch your testimonial videos might hear your current client’s story and connect with an experience or emotion in that story. Testimonials also provide a human touch to your brand, showcasing that real people have benefited from what you offer.

Social Proof and Decision-Making

Human beings are social creatures, and our decisions are often influenced by the actions and opinions of others. Testimonials act as a form of social proof, demonstrating that others have not only chosen your business but have also had positive outcomes. This social validation can significantly impact the decision-making process of potential customers, helping them overcome hesitations and commit to a purchase.

Establishing Credibility and Expertise

In a competitive market, standing out is crucial. Testimonials contribute to the establishment of your business's credibility and expertise. When customers highlight how they felt before they discovered you and how their lives changed after using your product or service, someone else could hear that and think, “I want that!”. It really shows the value you bring to the table. This can be especially crucial for businesses looking to position themselves as leaders in their respective fields.

Strengthening Relationships

Beyond their impact on potential customers, testimonials also play a role in fostering strong relationships with existing clients. Requesting and showcasing testimonials demonstrates that you value and appreciate your customers' opinions. It creates a sense of community and loyalty, encouraging satisfied customers to continue their association with your brand.

So, don’t skimp out on testimonials! It may seem like an accessory to your business but it’s really one of the most effective and impactful marketing tools you can use to scale and grow your business!

Let's work together to tell your story. Let's talk today .

Filming Interviews 101: Finding the Perfect Location for Your Story

jamie@beyondwordsproductions.com (Jamie Perez) — Mon, 01 Jan 2024 17:42:36 GMT

Choosing the right spot for an interview location can make all the difference in the aesthetics of how your final video turns out.

Let’s explore some tips on how to choose the perfect backdrop that'll make your videos pop!

1. Noise Control is Key: Make sure the location you choose won’t have distracting noises in the background like trains passing by, people talking in the other room, or construction going on outside. Opt for a quiet location where you have control over background sounds. The last thing you want is unwanted interruptions stealing the spotlight from your interviewee's insights.

2. Lighting Love Affair: Lighting can make or break your video. Natural light works wonders, so if you can find a spot with ample sunlight, you're on the right track. But don’t shoot towards a window. You can absolutely use lighting from a window to light your subject, but make sure your subject is looking OUT of the window and don’t have your interviewee placed directly in front of it. It creates a nasty shadow that will ruin the look of your shot. It’s also always a great idea to invest in some portable lights so you can manipulate the look and feel of your video in case natural lighting isn’t doing what you want it to do. A well lit interview can take your video up several notches in quality!

3. Keep Distractions at Bay : A bustling crowd or an eye-catching artwork might seem interesting, but they can steal attention from your interviewee. Opt for a clean, clutter-free background that complements your subject, rather than competing with them. Remember, your backdrop is a supporting actor in your video's story.

4. Storytelling Atmosphere: The right location can set the tone for your interview. If you're discussing something heartfelt and emotional, a cozy, intimate setting might work wonders. On the flip side, if you're sharing exciting news, a vibrant and energetic environment could be the perfect match. The atmosphere should amplify the emotions you're trying to convey.

5. Depth of Field: Having a background where you can create sharp focus on your interviewee, and blur out everything else looks like a really high production product! Most of the time this look can be achieved with the right type of lens, but in case you don’t have a lens that creates good depth of field ( A higher F-stop {smaller aperture} increases the depth of field, making more of the scene sharp and in focus {useful for landscapes}), make sure your interview location has enough space in the background to try and achieve this look.

All the tips above were for in person interviews. Sometimes, like during a pandemic, you’re stuck with settling on Zoom interviews. So where is the best place for a zoom interview?

If this is something you need to consider for your video, make sure you check the following:

Think of all these tips as tools for setting the stage to boost the aesthetics of your final video product! You can always adjust and play around with color-grading in the editing process.

Happy filming, and may your locations be as epic as your stories!

Let me guide you through interviews to bring your story to life. Contact me today.

Mastering Depth of Field: Tips for Sharper and More Cinematic Shots

Mon, 18 Dec 2023 18:06:26 GMT

If you take a look at the screenshots above, you'll notice that one has a background is more in focus than the other. That, my friends, is called depth of field.

What is Depth of Field?

Depth of Field refers to the distance between objects in an image that causes them to look sharp and in focus or blurred and out of focus. Understanding how to manipulate depth of field can allow you to creatively emphasize certain things within your shot.

What influences Depth of Field?

Distance - The distance between your camera, the subject and the background all play into this. If you are close to your subject with your camera, the background will appear more blurred. If you're shooting from a distance, you'll have greater depth of field.
Focal length- The focal range of your lens also plays a huge role in achieving a certain depth of field. Longer focal lengths on a lens (600mm) tend to create shallower depth of field. Shorter lenses on the other hand (35mm) provide a deeper depth of field.
Aperture (F-Stop)- This is the primary factor that influences depth of field. Aperture is measured in f-stops (f/1.8 f/4, f/16). The lower f-number (f/1.8) means your lens has a wider aperture, resulting in a shallow depth of field with a more blurred background. A high f-stop number (f/16), has a smaller aperture meaning more of the scene in the background will be in focus.

Creative uses of depth of field:

Portrait Photography: This often uses a more shallow depth of field. This method helps draw attention to a person's face rather than what's going on behind them.
Landscape Photography: A deeper depth of field is preferred in landscapes because you want to be able to see the whole image in focus.
Macro Photography: When capturing super tight and up close shots, a shallow depth of field will help isolate a tiny subject and make it pop more against the background.
Storytelling: Both are used effectively here. Interviews can be shot with a shallow depth of field to achieve a cinematic look, while the rest of the b-roll can often have greater depths of field.

Depth of field can be a very versatile aspect of both photos and videos. Both work in different circumstances, depending on the look you're going for. Play around with it and experiment to find out which modes you prefer in different settings.

Questions about your next video project? Connect with us and let’s create something meaningful together.

Finding Your Character: The Key to Powerful Video Storytelling

Fri, 01 Dec 2023 15:10:00 GMT

The journey of creating a compelling video shares a striking resemblance to writing a book or making a cinematic film. At its core, the secret ingredient that binds these things together is the presence of a well-defined character. But how do you tell a visual story with a character? How do you identify who that should be? What traits should they have? Just as novels revolve around protagonists and movies are built on central figures, videos should also focus on a character to draw viewers in, making them care, invest, and become emotionally immersed in the narrative.

The Heartbeat of Your Story

Imagine reading a book without a relatable main character or watching a movie devoid of a central figure to root for. The story would fall flat, lacking the emotional anchor that tugs at your heartstrings. Similarly, in videos, the character serves as the heartbeat of your story. Whether you're creating a promotional video for your business or sharing a personal tale, having a character allows your audience to connect with the narrative on a deeper level. People connect with people! Not products, services or other non-human things.

Creating an Emotional Connection

Characters serve as conduits for emotion, helping viewers forge a meaningful connection with your video. When a character encounters challenges, overcomes obstacles, or experiences triumphs, viewers can empathize and share in their emotional journey. It helps to know who your target audience is beforehand so the connection can easily be made with intention. This helps project a good narrative in your video. This connection engages the audience, making them more likely to invest their time and attention. Just like flipping pages in a book, they eagerly follow along, rooting for the character's success.

A Window into Relatability

The power of a well-developed character lies in their ability to mirror the human experience. When viewers see aspects of themselves, their struggles, or their dreams reflected in the character, it fosters a sense of relatability. It generates the thought, “ If they can overcome that, so can I",” oRThis, in turn, creates a sense of intimacy between the audience and the narrative. Whether your video is promoting a product, advocating for a cause, or sharing a personal story, a relatable character serves as a bridge that brings your message to life.

Sustaining Interest and Curiosity

Much like turning pages to unravel a book's plot, a character-driven video keeps viewers engaged and curious about what happens next. The character becomes a beacon of intrigue, guiding the audience through the twists and turns of the story. As viewers invest in the character's journey, they become emotionally invested in the video's outcome, ensuring they stay connected until the very end.

In Conclusion

In the grand tapestry of storytelling, whether on the pages of a novel, the silver screen, or the screen of a video, a central character is the luminous thread that weaves the narrative together. By embracing the essence of character-driven storytelling, you unlock the potential to create videos that resonate deeply, evoke empathy, and inspire action. Just as a memorable character transforms a good book into a literary masterpiece, a well-developed character can elevate your video from mere content to a captivating experience worth savoring.

Let's talk about finding the heart of your story.

Make a Powerful Video in 60 Seconds: Step-by-Step Tips

Mon, 20 Nov 2023 13:30:00 GMT

In today's world driven by short attention spans, the content that you share online needs to be short and to the point. But how do you effectively capture emotion and tell a story in 60 seconds? In this blog post, we'll cover some formulaic tips that will help you get better and better at finding a focus for your 60-second story.

Get to the point: Capturing your audience's attention in the first few seconds is crucial. If you don't, people will scroll right past it. Video stories are a powerful medium for communication… and condensing your message in just 60 seconds is a challenging task. Your first sentence and first visuals need to be attention grabbing and engaging. If your soundbite or script doesn't make you invested the second you hear it, rewrite the script or choose another soundbite. Keep doing this until you find the right one that captures people's attention from the start. Not all stories have to be structured as "beginning, middle and end". Some stories start at the end. Sometimes that's where you find the most compelling sound. You can start at the end and work your way backwards. This takes some playing around with and editing practice to really get the hang of.

Define your message: Laser focus every video. When you only have 60 seconds, you simply cannot include everything you want to talk about. Find the most important points you want to make hone in on them. Clearly define the message and ask yourself, “What is the point of this video? Is it to inform? Inspire? Educate?” A clear message will keep your audience engaged.

Make every second count: When you have such a short amount of time to capture people's attention, every second matters. Use each moment wisely. Pick the most compelling visuals, the best soundbites, switch shots every few seconds, and use the most attention-grabbing elements.

Choose your music wisely: Music can make or break your video. Even though it shouldn't be the focus of your content, it can make a huge difference in the tone it sets. Music has the power to evoke emotion. Choose a soundtrack that complements (rather than detracts from) your message and enhances the viewer's experience. Make sure the music doesn't overpower the narration or visuals.

Use emotion to engage: This goes along with finding those compelling soundbites. Something to hook people right away. Something that evokes emotion like love, hope, etc.

Have a clear call to action (CTA): Once you've defined the purpose of your video, make sure to include a clear call to action at the end. Whether that's asking viewers to like, share, subscribe, donate, volunteer, apply, visit a website, etc. You won't get the results unless you ask.

Quality matters: Make sure you have good lighting, audio and video quality. These are essential elements in maintaining a viewer's interest. Shaky shots, hollow or static mics can distract rather than enhance your message.

Edit wisely: Spend a good amount of time in post-production to trim unnecessary sounds (edit out all the "ums" and "ahs", the empty spaces in between soundbites), add in necessary or intentional transitions but don't overproduce. Keep your editing tight to make sure your story flows smoothly.

Doing all of these things takes practice and time. Experiment with different methods and pay attention to people's feedback. What's resonating? What's creating cricket silence? Keep creating 60-second content and eventually you will master the art of the 60-second video story.

Your story deserves to be seen and heard. Contact us to take the next step.

Hiring a Videographer: Essential Do’s and Don’ts You Need to Know

Wed, 01 Nov 2023 00:03:53 GMT

A skilled videographer can be the bridge between your creative vision and its captivating execution. Whether you're working on a corporate project, a wedding video, or a promotional campaign, finding the right videographer is paramount to achieving your desired outcome. Things you should consider when you’re on your way to hiring a videographer: What questions should I ask when hiring a videographer? Who owns the footage? What things should I look for in a good videographer? What should be expected of them?

To ensure a a great collaboration, let's explore the essential do's and don'ts of hiring a videographer.

Do: Prioritize Creativity and Compatibility

Creativity should top your list of must-haves. Review their portfolio to gauge their versatility and style. Do their previous works align with your vision? Equally important is compatibility. Choose someone who not only understands your ideas but is also enthusiastic about bringing them to life. Ask them about their initial ideas on your project and how you might be able to work collaboratively together. A videographer who shares your passion will infuse your project with an extra layer of dedication.

Don't: Underestimate Fair Compensation

Quality work deserves fair compensation. While budget constraints are common, compromising on rates can lead to a compromised outcome. Invest in a videographer who values their craft and expertise. Remember, paying fairly not only shows respect for their skills but also ensures they can focus on producing their best work without financial stress.

Do: Set Clear Expectations and Timelines

Communication is the bedrock of successful collaborations. Clearly outline your expectations, project scope, and preferred timeline from the outset. This prevents misunderstandings and paves the way for a seamless working relationship. (Note: addressing who owns rights to the footage is a great question to ask each videographer — everyone has a different process of how they handle this. Make sure you have a CLEAR understanding of this.) Avoid unwelcome surprises by discussing potential challenges or delays that might arise during the project and planning accordingly.

Don't: Rush the Hiring Process

Hiring a videographer is an investment in your project's success, and like any investment, it deserves due diligence. Rushing through the hiring process can lead to regrettable decisions. Take your time to research, interview, and assess candidates thoroughly. This ensures you're entrusting your vision to someone who truly aligns with your needs and values.

Do: Select the Right Fit for Your Project

Every videographer has their unique strengths and specialties. Don't make the mistake of assuming one-size-fits-all. Ask them questions (no question is off the table). Evaluate whether their past work aligns with your project's requirements. If you're seeking a wedding video, for instance, look for a videographer experienced in capturing emotional moments. For corporate projects, prioritize those who understand your brand's identity and goals.

Don't: Micromanage; Trust Their Process

Once you've selected a videographer, relinquish some control and trust their creative process. Micromanaging can stifle their creativity and hinder the collaborative spirit. Provide your input and feedback, but also allow them the freedom to work their magic. You hired them for their expertise, after all, and allowing them space to shine often leads to remarkable results.

The Bottom Line

Hiring a videographer is more than just checking an item off your to-do list. It's a partnership that can elevate your project to new heights. By adhering to these do's and don'ts, you're setting the stage for a successful collaboration that ensures your vision is expertly brought to life. Remember, finding the right videographer is an investment in the success of your project – one that pays off in captivating visuals and storytelling that resonates.

Questions about your next video project? Connect with us a nd let’s create something meaningful together.

How My TV News Career Prepared Me for Freelance Videography

Thu, 26 Oct 2023 00:14:51 GMT

If you don't already know this about me by now, I was a TV news reporter for about 6 years before making the transition to videographer and entrepreneur, running my own storytelling business.

To the rest of the world, I was what you commonly know as a news reporter. In the news world, I'm what's called an MMJ -- or multi-media journalist. That means I did everything from start to finish. That final story you see on TV? That's only a couple minutes of my day.

From finding the story ideas, setting up interviews, filming the interviews and footage, editing it all together, presenting it live on TV and then writing up the online article for the website, it was a full 8-12 hour shift.

All on deadline. This same process. Every day.

Being able to be both in front of the camera and behind the camera gave me incredible insight into what it takes to put a story together. Being in full creative control of the soundbites I got, framing each shot, deciding how the story would be pieced together -- all of it made me a better storyteller, interviewer and editor.

ALSO-- because I was doing everything on my own, it prepared me so well for becoming a solopreneur --- but my path is now, in some ways, a little easier because I'm not on anyone else's deadline except for my own.

Being able to do it all in such a short amount of time in news gave me real life experience to be able to do it seamlessly as a solo business owner.

Thinking of all the right questions to ask and knowing how to creatively put a story together gave me a leg up on some other videographers out there who may not have had the experience to do it all as a one-person show.

People ask me do I miss being on TV or do I miss the news. The honest answer?

No.

I never went into TV news because I wanted to be on camera. I did it because I loved the element of storytelling and the platform it provided to make a difference. And I still get to do that now. I may not have the following that a news station might have, but I still get to do what I love and on my own terms.

I very much value the skills and knowledge I was able to absorb in news. And had it not been for my time spent in news, I wouldn't be where I am today. I'm so grateful that I took that path, but I'm even more grateful to be on the path I'm on now.

Put my experience to work for you. Let's talk about your next video project today.

From Beginner to Pro: Jump Cut Tips for Better Videos

Thu, 12 Oct 2023 00:33:30 GMT

Storytelling is all about pacing, continuity and visual aesthetics. One of the most fundamental things to avoid in most cases is called a jump cut. So what is a jump cut and when can you use it? Let’s get into the answers:

What is a jump cut?

A jump cut is a video editing technique where you take two different points of the same video clip and put them together (cutting out the middle part), creating a jarring visual effect where there is clearly space and time between the two clips and no editing in between to cover up the effect.

When can jump cuts be used creatively and intentionally?

Jump cuts are abrupt changes in the visual element of your video that can indicate a passage of time, add energy to a fast-paced scene, and can be used for comedic effect. A lot of vloggers use jump cuts in their editing styles as well.

Avoiding jump cuts:

Jump cuts are most commonly misused when editors don't have any b-roll to cover up the transition. This is why it's always important to get tight shots to help in this editing process. When you want to piece together two different parts of a soundbite and cover up the middle, using b-roll to cover up the “stitching” of the two clips is preferred unless the jump cut is made stylistically with intention and purpose. So, don't break the rule unless you know how to intentionally and creatively do so.

Need professional editing or help telling your story? Let's talk today.

Soaring to New Heights: How Drone Videos Elevate Your Business Content

Fri, 29 Sep 2023 00:40:54 GMT

Drone video is a game-changing tool that has wowed the world since its inception. From breathtaking aerial shots to captivating bird’s-eye perspectives, drone videos add a unique and compelling dimension to your content.

Unleashing Creativity and Visual Appeal

One of the most striking advantages of incorporating drone footage into your business videos is the ability to tap into unparalleled creativity. Drones provide a bird's-eye view, allowing you to showcase your products, services, or locations in ways that were once reserved for big-budget productions. Whether it's capturing the sprawling landscape of your real estate development or showcasing the intricate details of your manufacturing process from above, drone videos offer a fresh and visually appealing perspective that instantly grabs your audience's attention. ( Here’s a video we created highlighting an outdoor program for kids in Dane County, Wisconsin)

Cinematic Storytelling

Every successful business video tells a story, and drone footage is a powerful tool for enhancing your narrative. By seamlessly weaving in high-quality aerial shots into your content, you're able to set the scene, establish context, and guide your viewers through a compelling journey. Whether you're unveiling a new product, sharing your brand's history, or showcasing a behind-the-scenes glimpse of your operations, drone videos add a cinematic flair that transforms your message into an immersive experience.

Showcasing Scale and Scope

Incorporating drone videos can also serve as a potent means of conveying scale and scope. If your business operates in a large area or boasts extensive facilities, drone shots can provide a comprehensive view that would be nearly impossible to capture otherwise. Whether it's revealing the vastness of a corporate campus, the expanse of a farmland, or the intricate layout of an event space, drone videos lend a sense of grandeur that resonates with viewers.

Drone photo showing off the State Capitol Building in Madison, WI

Engaging and Memorable Content

In a world saturated with content, the struggle to stand out is real. Drone videos offer a solution by providing content that's inherently engaging and memorable. The sweeping visuals, dynamic movement, and unique angles create a lasting impression on your audience. This heightened engagement not only increases the likelihood of your message being retained but also fosters a stronger emotional connection with your brand.

A Final Takeoff

As the business landscape continues to evolve, integrating drone videos into your content strategy becomes more than just an option – it's a strategic advantage. The ability to capture stunning visuals, enhance storytelling, showcase scale, and create engaging content positions drone videos as a valuable asset in your marketing arsenal. So, if you're looking to take your business videos to new heights, consider soaring into the realm of drone footage – the sky is truly the limit.

Let’s bring your story to life. Contact us today to get started.

Create Engaging Videos Fast: Your 1–2 Minute Guide

Fri, 01 Sep 2023 13:12:00 GMT

In the ever-evolving landscape of digital content world, the phrase "less is more" has never held more truth. In a world where attention spans becoming shorter and shorter, capturing your audience's attention has become an art form. This is where the importance of keeping videos under 2 minutes comes into play. So how do you make a professional and interesting video in one to two minutes? Let’s dive in!

Short Attention Spans, Big Impact

Our attention spans continue to grow smaller and smaller. Studies show that our attention span is only about 8 seconds. With our age of scrolling combined with a constant stream of notifications, social media updates, and endless content choices, the ability to engage viewers within seconds is crucial. Videos that exceed the 2-minute mark risk losing their grip on the audience. By adhering to this time limit, you're more likely to hold their attention and convey your message effectively. I would even go so far to say, keep it under 60 seconds for videos you’re posting to social media. The two-minute rule is good to follow for videos posted to your website, YouTube or videos you play at events.

Concise Messaging

In today's fast-paced world, brevity is key. A two-minute video forces you to laser focus your message down to its core, cutting out any other unnecessary details. Rather than overwhelming viewers with an information overload, focus on highlighting the most compelling aspects of your business or product. Emphasize the points that answer the question, “Why should I care?” Remember, the goal is not to explain every facet of your biz, but to spark curiosity and encourage further exploration.

The Teaser Effect

Think of your short video as a teaser trailer for your business. Just like how a movie trailer leaves you eager to watch the entire film, a well-crafted video under two minutes can ignite curiosity and leave viewers craving more. It's the first step in a tactful plan that leads your audience to learn more about you, spend more time on your page, share, or take action.

Encouraging Further Exploration

The beauty of a brief video lies in its ability to serve as a gateway to deeper engagement. By keeping your content succinct, you pique viewers' interest and prompt them to delve deeper into your website, social media profiles, or other platforms where they can access more comprehensive information. This not only allows you to maintain control over the narrative but also enables you to tailor the user experience to match their level of interest.

Final Thoughts

In a world where digital content competes for our attention at every turn, the value of brevity cannot be overstated. By adhering to the 2-minute rule, you're not only adapting to the realities of modern attention spans but also crafting a strategic tool that entices viewers to learn more. Use these tips to create a video in one to two minutes! And remember: keep it short, keep it focused, and keep them coming back for more.

Have questions or ready to bring your story to life? Contact us today . We’d love to help you get started.

Mastering the Art of Wireless Microphones: Elevate Your Video Content Creation

Wed, 07 Aug 2019 20:04:00 GMT

In the world of video content creation, audio plays a huge role in engaging and captivating your audience. Some would argue that audio is more important than the visuals. A key tool in achieving top-notch audio is the wireless microphone. Whether you're a vlogger, filmmaker, marketing specialist, videography, digital content manager or content creator, understanding how to properly use wireless microphones can make your video go from good to great. Let’s dive into the fundamentals of using wireless microphones and highlight the numerous benefits they bring to your video content.

The Basics of Wireless Microphone Usage:

Choose the Right Microphone: Make sure your microphone suits your specific needs. Lavalier (lapel) microphones are perfect for interviews and on-the-go situations, while shotgun microphones are good at capturing audio from a distance. Research different models and read reviews to ensure you find the perfect fit for your content style. These are my go-to lav mics .
Frequency Selection: Interference can be a significant issue with wireless microphones. Selecting an appropriate frequency band that's less congested will minimize the chances of interference and dropout. Always consult the manufacturer's guidelines for recommended frequency settings in your area.
Pairing and Syncing: Most wireless microphone systems require pairing and syncing between the transmitter and receiver. Follow the manufacturer's instructions closely to establish a reliable connection. Make sure both devices are on the same frequency and use fresh batteries to prevent unexpected disruptions.
Placement and Positioning: Proper microphone placement is crucial for capturing clear and natural audio. Position lavalier microphones near the speaker's mouth but hidden from view, while shotgun microphones should be pointed towards the sound source for optimal audio pickup. If you’re using a lav mic, have your interviewee thread the cord under their shirt and attach the microphone part at the top of their shirt. Make sure the microphone is sitting on the outside of their shirt. I’ve seen too many people just clip the mic to the person’s shirt without hiding the cord and it looks sloppy and distracting. (See images below)

Benefits of Using Wireless Microphones for Video Content Creation:

Enhanced Audio Quality: Wireless microphones offer superior audio quality compared to built-in camera microphones. They capture crisp and clear sound directly from the source, minimizing ambient noise and ensuring your message comes across loud and clear.
Freedom of Movement: Wireless microphones free you from the constraints of wired setups, allowing you to move around freely while recording. This flexibility is particularly beneficial for dynamic shots, interviews, and outdoor shoots.
Professionalism: High-quality audio is a hallmark of professional video content. By using wireless microphones, you convey a sense of professionalism and dedication to your audience, making your videos more engaging and enjoyable.
Reduced Post-Production Work: Capturing clean audio during the recording phase reduces the need for extensive post-production audio editing. This saves you time and effort, enabling you to focus on other creative aspects of your content.
Versatility: Wireless microphones can adapt to various shooting scenarios, making them versatile tools for content creators. Whether you're shooting indoors, outdoors, in noisy environments, or with multiple speakers, wireless microphones can handle it all.

Audio quality is a critical component that can make or break your videos. Wireless microphones offer an array of benefits, from improved audio quality to enhanced flexibility, professionalism, and reduced post-production workload. By mastering the art of wireless microphone usage, you can elevate your content and captivate your audience with engaging, crystal-clear audio. So, invest in a reliable wireless microphone system, learn the proper techniques, and take your video content creation to new heights. Your viewers' ears will thank you!

Check out this video on YouTube to see a demonstration of how to properly place a microphone, an explanation of how the mics work and a more in-depth explanation of the mics themselves!

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