Videos that make people care about YOU.
We take your business to the next level through high-impact storytelling.
Beyond Words Productions creates videos that extract the emotion and the "why" in every story. Our videos grab audiences by the heartstrings, compelling people to pay attention to and support your mission and dreams.
Whether you need help fundraising, hiring staff, or simply sharing the impactful stories of the people you serve, Beyond Words Productions has extensive experience telling compassionate stories that leave a lasting impression for our clients and their audiences.
Some of our favorite, most impactful stories
Highlighting the best parts of the job and introducing the organization's President and potential coworkers, interested applicants could easily see the ins and outs of the job they were applying for before starting the interview process. Madison Cat Project was able to attract strong candidates and fill the role they needed to fill.
A lot of work goes on behind the scenes at the nonprofit Little John's. This video highlights the morning crew's work that all goes on before most people are even awake. This video created more awareness in the community regarding the impact they make, the hard work that goes into every meal served, and helped attract new audiences to their social media pages.
The most successful stories...
Show who you are and what you came from
Highlight the underdog story
Turn a complex story into a simple, emotive one
Share the impact and authenticity behind you and your business
Good Stories Matter
Many businesses struggle to communicate to people why they should care, let alone inspire them to do so. Too often we see people get lost in "business speak" and corporate language to reach this idea of perfection.
Leave behind the boring commercials and tell a good story instead. Everyone loves a good story. But nobody loves a boring video.
Our videos will help fulfill that human desire to be connected through a personal, emotional experience. People are not convinced to act through reason alone. People act on emotion. When you can unite an idea and emotion together in a video, persuasion becomes much easier.
Put your problems out there. Human beings are naturally drawn to human suffering and overcoming challenges. You come off as a more authentic, dynamic person when you do. Painting too much of a positive picture isn't an accurate display of anyone's life. Don't slant statements to make the company look good because more often than not, people won't buy it. If you sound like you don't believe it, other people won't either. People follow and support other people they believe and believe in.
"I don't know where to start..."
This is one of the most common things we hear from people who are trying to figure out how to create memorable videos. That's what we are here for... to help businesses not only get started, but complete video projects that are impactful and emotive.
Facts & Figures
You cannot afford to wait to hook an audience. Studies show our attention span is a mere 8 seconds. Your video MUST capture the viewers within the first few seconds of video to keep them from scrolling past it. We are experts at doing this.
Videos posted on social media and websites have the highest engagement rate when they are between 30 seconds and 2 minutes long. A video for Tik Tok will be different than a video featured on Facebook, just as that should be different than the length of a YouTube video. We know algorithms and how to optimize viewership & engagement.
80% Increased Conversion Rate
Including a video on your landing page can boost your conversion rate by 80%. Our clients use our videos to add to the top of their websites to keep people on the page longer (***Hello SEO Rankings!!!***) and interest people in learning more.
48% Higher Engagement
Video posts on social media get 48% more views than standard, non-visual posts. Our clients share our videos to social media to help get new leads, help with fundraising efforts for their organization and to help market themselves.
How Video Helps You
It's one of the most powerful marketing tools you can use.
Provides a greater return on investment.
Invest in a video and let the power of the internet and marketing show you a greater return on the investment.
Shows what words cannot.
Videos can explain what you do, how you do it + why you do it better than words on a page which most people don't take the time to read.
Compels people to take action.
Powerful storytelling will result in a call to action; whether that's donating, following your social media, referring you, or booking you for work.
Gives people what they care about: authenticity.
Being raw, emotional & transparent on camera is one of the most engaging and memorable things you can do for yourself and your business. People connect with people, not things. Businesses should focus on selling an emotion rather than a product or service.
Gives clients a front row seat to the most valuable asset of your business: YOU.
Clients like to work with people who will be honest, authentic, and easy to work with. By putting yourself on camera and sharing the personal side of things, they establish a personal relationship with you before the partnership even begins.
Beyond Words Productions provides excellent, empathy-driven stories that would otherwise go untold.