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Videos that make people care about YOU.
We take your business to the next level through high-impact storytelling.
Beyond Words Productions creates videos that extract the emotion and the "why" in every story. Our videos grab audiences by the heartstrings, compelling people to pay attention to and support your mission and dreams.
Whether you need help fundraising, hiring staff, or simply sharing the impactful stories of the people you serve, Beyond Words Productions has extensive experience telling compassionate stories that leave a lasting impression for our clients and their audiences.
Our Clients Say
“Beyond Words Productions was an absolute joy to work with. They were professional, enthusiastic and receptive to feedback, and they turned around edits and updates quickly. Most of all, they produced a video that captures the excitement of our programming."
Greater Madison Chamber of Commerce
Past Projects
Some of our favorite, most impactful stories
By sharing the heartfelt story of one of Gio's Garden's board members at an annual fundraising event, the nonprofit was able to raise $125,000 that evening... shattering records with a $10k increase from previous years.
Highlighting the best parts of the job and introducing the organization's President and potential coworkers, interested applicants could easily see the ins and outs of the job they were applying for before starting the interview process. Madison Cat Project was able to attract strong candidates and fill the role they needed to fill.
A lot of work goes on behind the scenes at the nonprofit Little John's. This video highlights the morning crew's work that all goes on before most people are even awake. This video created more awareness in the community regarding the impact they make, the hard work that goes into every meal served, and helped attract new audiences to their social media pages.
Free Bikes 4 Kidz in Madison, WI is doing so much more than providing tools for recreational riding. The bikes they give away are changing lives. CEO Kristie Goforth shares the inspiring and emotional story about the impact of a bike.
Exceptional Exteriors is a local home remodeling business serving the Dane County and surrounding areas. They offer some of the best rates and best quality remodeling services out there. This video advertises their skills and crew in a short amount of time, delivering their message quickly and professionally.
Omega School has helped thousands of people receive their GED and HSED over the last 50 years. There are a million reasons why students drop out of high school. Lots of heartfelt stories, emotions and tears were shared along with many reasons to celebrate their successes at their grad ceremony.
Facts
8 Seconds
You cannot afford to wait to hook an audience. Studies show our attention span is a mere 8 seconds. Your video MUST capture the viewers within the first few seconds of video to keep them from scrolling past it. We are experts at doing this.
30-120 Seconds
Videos posted on social media and websites have the highest engagement rate when they are between 30 seconds and 2 minutes long. A video for Tik Tok will be different than a video featured on Facebook, just as that should be different than the length of a YouTube video. We know algorithms and how to optimize viewership & engagement.
80% Increased Conversion Rate
Including a video on your landing page can boost your conversion rate by 80%. Our clients use our videos to add to the top of their websites to keep people on the page longer (***Hello SEO Rankings!!!***) and interest people in learning more.
48% Higher Engagement
Video posts on social media get 48% more views than standard, non-visual posts. Our clients share our videos to social media to help get new leads, help with fundraising efforts for their organization and to help market themselves.
How Video Helps You
Engages people.
It's one of the most powerful marketing tools you can use.
Provides a greater return on investment.
Invest in a video and let the power of the internet and marketing show you a greater return on the investment.
Shows what words cannot.
Videos can explain what you do, how you do it + why you do it better than words on a page which most people don't take the time to read.
Compels people to take action.
Powerful storytelling will result in a call to action; whether that's donating, following your social media, referring you, or booking you for work.
Gives people what they care about: authenticity.
Being raw, emotional & transparent on camera is one of the most engaging and memorable things you can do for yourself and your business. People connect with people, not things. Businesses should focus on selling an emotion rather than a product or service.
Gives clients a front row seat to the most valuable asset of your business: YOU.
Clients like to work with people who will be honest, authentic, and easy to work with. By putting yourself on camera and sharing the personal side of things, they establish a personal relationship with you before the partnership even begins.