Video Production & Brand Storytelling FAQs

Video production with Beyond Words starts at $3,000, with most projects priced based on the scope, strategy and production needs.

The final investment can vary depending on the number of filming days, locations, interviews, crew, travel, editing, motion graphics, animation and number of videos or deliverables needed.

Rather than forcing every project into a package, we build the production around what you're trying to accomplish.

Most projects are completed within 2–3 weeks from the date of filming.

That timeline includes editing, revisions graphics, captions, music, color correction and final delivery. More complex productions, multiple videos or projects requiring extensive editing may take longer.

We also work with you upfront to establish a clear timeline so you know what to expect from production through delivery.

There isn't one perfect length for a brand video. The story should determine the length, not an arbitrary time limit.

A concise brand video may be 60–90 seconds, while a deeper company story, executive profile or documentary-style brand film may run several minutes.

The better question is: How much time does your audience need to understand, feel and remember the story?

We'll help you create the right version for the platform and purpose, rather than stretching a story to hit a specific runtime.

Video production can include everything from story development and pre-production to filming, editing and final delivery.

Depending on the project, services may include:

Story and message development

Interview preparation

Script or talking-point development

Production planning

Professional video production

Cinematic B-roll

Interviews and testimonials

Aerial/drone footage

Video editing

Color correction

Sound mixing

Music licensing

Motion graphics

Captions and subtitles

Social media video clips

Multiple video deliverables

Every project is different, so we'll determine which elements actually serve your goals instead of adding production for production's sake.

Yes. In fact, we often recommend it.

A single production can be strategically planned to create multiple pieces of content, such as a hero brand video, executive clips, social media videos, testimonials, thought leadership content and short-form videos.

This allows you to get more value from your filming day and build a library of content instead of creating one video and starting over every time you need something new.

Our process typically looks like this:

1. Discover

We learn about your organization, audience, goals and what you want the video to accomplish.

2. Find the story

We identify the message, people, moments and emotional thread that will make the story connect.

3. Prepare

We set a film date, guide you on best practices, and help you feel as comfortable as possible for what's about to be a really fun experience. 

4. Film

We capture interviews, B-roll, details and the moments that bring your story to life.

5. Shape the story

We turn the footage into a cohesive narrative through editing, sound, music, graphics and visual storytelling.

6. Refine & deliver

You review the first cut, we make revisions, and you receive the final video and agreed-upon deliverables.

We offer full service production services in Sacramento, CA & Madison, WI. We are also willing to travel anywhere in the world for the right job!

Absolutely. That's one of the most important parts of what we do.

You don't have to arrive with a finished script or know exactly what you want to say.

We use strategic interviews, storytelling questions and message development to uncover the strongest parts of your story and shape them into a compelling video.

A good brand story isn't simply a list of accomplishments.

It has a human element, a clear message, emotional movement and something worth caring about.

The strongest brand stories often answer questions like:

Why did this organization begin?

What problem were you determined to solve?

What changed along the way?

Who has been impacted?

What do you believe?

Why does the work matter now?

The best brand stories make an audience think, “I see myself in this.”

Look beyond the camera equipment.

The right video production company should understand your audience, your message and what you want the video to accomplish, not just how to make something look good.

Look at their storytelling approach, portfolio, communication style, experience with projects similar to yours and ability to guide you through the process.

At Beyond Words, we bring together journalism, storytelling, strategy and video production. That means we don't simply ask, “What shots do you want?”

We ask, “What does your audience need to feel, understand or believe?”

That's exactly why you might need us.

You don't have to arrive with a perfectly packaged story.

As a journalist and professional storyteller, Jamie knows how to ask the questions that get beyond the polished corporate answer and uncover the human story underneath.

Our job is to find that story for you.

Yes. And we actually recommend starting there.

You may think you need a brand video when what you really need is an executive thought leadership series, customer testimonial, recruiting video, fundraising story or collection of social clips.

We'll help you identify the right type of video based on your audience, message, business goals and where the content will be used.

You don't have to know what to ask for. That's part of our job.

Yes. We offer remote video production and virtual storytelling for organizations that need compelling video without bringing a production team on location.

Remote production can be a great fit for executive interviews, testimonials, thought leadership, internal communications and multi-location teams.

We can guide you through the process so your remote interview looks and sounds intentional, professional and on-brand.

We'll give you everything you need to prepare before filming.

Depending on the project, that may include interview preparation, wardrobe guidance, location recommendations, and scheduling. 

You don't need to memorize a script. We actually strongly discourage that becuase it takes away from the very essence of what we do best. 

Our interview-based approach helps you sound like yourself, while still giving you the structure and direction you need to communicate clearly on camera.

Strong storytelling can help businesses build trust, differentiate themselves, strengthen brand recognition and make their expertise more memorable.

It can also support sales, recruiting, fundraising, partnerships, customer engagement and executive visibility.

People have more choices than ever. A strong story gives them something beyond a list of products or services to connect with.

When people understand why your work matters, they're more likely to remember you and believe in what you can do for them.

Traditional marketing often focuses on what you sell and why someone should buy it.

Brand storytelling goes deeper. It explores the people, purpose, experiences and beliefs behind the organization so your audience can understand not only what you do, but why it matters.

The two work best together.

Marketing gets attention. Storytelling gives people a reason to remember you, trust you and take action.

Yes! We've done a number of workshops for organizations already on the Art of Video Storytelling where we walk you through how to find and tell your story, show examples of successful videos that told a heartfelt story, and teach you how to optimize your videos on social media to meet your goal or promote your call to action. We are happy to do this for public or private events for your organization. Email us for rates!

Yes! With just editing services, our rates will be dramatically lower than what I typically charge for shooting and editing. Please email us with details of what your video is, how long you want the final product to be, how we can access the video you have, if you want music incorporated into it, any logos you might want to be included, and the overall tone/feel you're going for.

Life happens. We get it. Please give us at least 24 hours advance notice if you need to cancel or reschedule a shoot, and there is no penalty fee. If you cancel within less than 24 hours of the shoot, there is a cancellation fee that will be determined in the written agreement.

You can ask us to make as many edits as you'd like within the time frame set by our contract. We want you to be completely thrilled with the final video.

We get it. Video production is all about the right timing, circumstance, and budget. If you're not ready to commit to video production but are still interested in becoming a better storyteller, having a better on camera presence, or learning the skills to do some DIY video storytelling, we also are happy to offer our extremely valuable consulting services. Contact us with your specifics if you'd like to go that route! 

Yes! Owner Jamie Perez is a former TV news reporter and can train you on everything from being more natural on camera to learning how to tell your story in a way that moves people. Whether you need help with your on camera presence, or learning the skills to start your own DIY video storytelling, our consulting services can be tailored to your needs! 

We usually always come to film at the location of the business or the space where b-roll needs to be captured. We find that people are able to be more relaxed and authentic in spaces they are already comfortable or familiar with, which translates on camera as we are capturing authenticity. 

Yes. Beyond Words is based in Sacramento, California, and we travel for video production throughout the United States and internationally.

We work with businesses, nonprofits, executives and organizations wherever the story takes us.

Yes and no. 

If you only want us to shoot your video and provide you with the clips, we'll charge our day rate plus an additional fee for ownership rights to the raw footage, which will depend on how much footage there is. 

If we do shoot an entire video for you from start to finish, editing included, we typically do not include ownership rights to the raw footage because we're ONLY selling you the finished video product. If you want access to the raw footage, we can chat more in our initial discussions and agreements!

We take cash, credit cards, checks, ACH, Zelle, Venmo, and PayPal!