Elevate Your Website: The Impact of Video on Your Homepage

Jamie Perez • November 1, 2024

A business’s online presence is oftentimes the first point of contact it has with potential clients. Your website’s homepage needs to capture someone’s attention from the get-go and leave a great-first impression. Keep in mind, people don’t like to read large bits of information and too much detail can deter them immediately. So where should a video be placed on a website? And what are the benefits of using video content on your site?

Incorporating a video to the top of the homepage has many values to it. Before we explore the benefits, here’s a couple of important things to take away from all this:

According to a report by Wyzowl , 84% of people say they've been convinced to buy a product or service by watching a brand's video.

Websites with videos are 53 times more likely to rank on the first page of Google search results, according to a study by Forrester Research.


Okay, numbers out of the way, here’s how video benefits you when placed front and center of your website:

1. Captivating Storytelling:

Videos have the power to tell a story like no other medium. They can convey your brand's message, values, and personality in a way that resonates emotionally with your audience. This storytelling element helps build a strong connection and trust with your visitors. When this type of video is placed front and center of your website, it makes it as easy as possible for people to learn and care about you.

2. Enhanced Engagement:

Videos are more engaging than static images or text. They can grab a visitor's attention within seconds and keep them engaged longer. This extended interaction with your website can lead to better understanding and increased brand recall. People are also more likely to spend more time on your site learning about you if they enjoyed your video.

3. Boosted Conversion Rates:

As the statistics mentioned earlier show, adding a video to your homepage can significantly increase conversion rates. Whether it's signing up for a newsletter, filling out a contact form, or making a purchase, videos can influence visitor decisions positively.

4. Improved SEO Performance:

Search engines love video content. Including a video on your homepage can boost your website's SEO ranking, making it more discoverable to potential customers. This can result in increased organic traffic and visibility.

5. Clear Communication:

Videos can concisely convey complex information. Whether you're explaining your products, services, or unique selling points, videos can break down these concepts in an easily digestible manner.

6. Enhanced Mobile Experience:

With the rise of mobile browsing, videos on your homepage are optimized for a seamless viewing experience on smartphones and tablets. This ensures that you're catering to the needs of your mobile audience effectively.

7. Competitive Edge:

Many businesses have yet to fully embrace video on their homepages. By integrating video, you gain a competitive edge, setting your website apart from others in your industry.

Videos make it as simple as possible for your potential customers to learn about you. Placing it front and center of your website is similar to how newspapers place the most important story and visuals “above the fold.” Same concept with homepage video placement. It needs to grab their attention and keep their attention. By not making customers read a bunch of text to get to know who you are, what you do and why they should care… will do a world of wonders for your organization.

Camera Lens

Here's Why Nonprofits Should Be Sharing Donor Stories

By Jamie Perez • May 29, 2025
Most of the time when nonprofit organizations are sharing stories, we are hearing from staff members, the founder and clients. All of these are perfectly fine stories to tell... but what about sharing the donor stories? When a nonprofit has regular donors, there's probably a story behind WHY they believe in your cause so much. There's a heartfelt element to why out of all the nonprofits they could donate to -- why do they choose YOURS to give to time and time again? They most likely relate to your mission. They believe what you believe about a problem that needs to be addressed and they wanted to be part of the solution. Maybe they went through a traumatic situation that your organization is helping people solve. Get to know your donors. Be curious. They're just as much a part of your organization as your staff and clientele. By sharing their stories, they not only feel more involved in an organization they already care so deeply about, but it also could be a great way to attract MORE donors who can relate to their story. Donors give because of stories -- their gifts don't come from coercion; they come from emotion, a desire to connect. It opens up a relationship and this is how wallets open and lives are transformed. People want to know they belong to something and that they're making a difference. It feels good for anyone to know they're needed, wanted and appreciated. Show them the impact of their gift through storytelling. Don't just focus on them when you need something from them. Engage them. Make them part of the organization's journey. To help get you started, here are a couple questions that could ignite some great soundbites when interviewing your donors: What happened in your life that makes you so compelled to support our cause? Why is this need so important to address? With these questions, you're not only asking them to address the need that your organization is addressing, but you're still focusing on THEIR story. By bringing them along this journey and asking these questions, it helps remind them why they give monetary gifts to you. And their story and their reasons could encourage others to do the same. BE CURIOUS. THESE ARE THE TYPES OF STORIES THAT ARE NEVER TOLD BECAUSE WE NEVER ASK . By being curious, sharing THEIR story, you're showing them you not only care about them helping your cause, but you care about them as people. And who doesn't like to share their story with someone who is truly interested?
Owner of Beyond Words Jamie Perez interviews woman on camera in studio setting

3 Tips for Ethical Storytelling

By Jamie Perez • April 30, 2025
Owner of Beyond Words Jamie Perez interviews woman on camera in studio setting
A person is holding a video camera on a tripod.

Three Mistakes Organizations Make When Creating Video

By Jamie Perez • April 28, 2025
We see this time and time again... organizations wanting to tell an emotive story through video and then being disappointed that the final product wasn't as heart-tugging as they'd hoped. This mainly happens for three reasons: 1. Controlling the narrative. There are too many cooks in the kitchen. Organizations want to include everyone in the conversation and then there's too many opinions on what should be included in the video, who should be included, what should be shown, etc. This convolutes the message and becomes a jamboree of information and takes away from the natural flow of what the true story should be. 2. Trying to fit everything into one video. Organizations often don't think about what it truly means to tell a story. It's not talking about all the facts and features of the organizations, the different types of programs, showing the building, etc. We don't need to know everything about you. We KNOW you're doing incredible work, but we can read the facts and figures through the caption or text on your website. What we want to see and feel is the stories and emotions that accompany what you do. Which brings us to the next point... 3. Focusing on the features rather than the people. While it's great to inform people of the logistics of your organization -- those things are often not unique and they don't really retain people's attention. What does accomplish these two things, however, is gripping people by the heartstrings by focusing on one or two people's stories to show the audience the impact you make. It's not about telling me all the generalities of your organization. We really need to hyperfocus on ONE story that embodies the difference you make in people's lives. Remember what a story truly is. It has characters, it follows a journey, it presents a problem, a solution, has layers, and evokes emotion. If your videos are mostly just a summary of what you do as an organization, then you haven't really told a story. You've told me WHAT your organization does. The true heartfelt stories are always found in the WHY.
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