Soaring to New Heights: How Drone Videos Elevate Your Business Content

Jamie Perez • September 29, 2023

Drone video is a game-changing tool that has wowed the world since its inception. From breathtaking aerial shots to captivating bird’s-eye perspectives, drone videos add a unique and compelling dimension to your content.


Unleashing Creativity and Visual Appeal


One of the most striking advantages of incorporating drone footage into your business videos is the ability to tap into unparalleled creativity. Drones provide a bird's-eye view, allowing you to showcase your products, services, or locations in ways that were once reserved for big-budget productions. Whether it's capturing the sprawling landscape of your real estate development or showcasing the intricate details of your manufacturing process from above, drone videos offer a fresh and visually appealing perspective that instantly grabs your audience's attention. ( Here’s a video we created highlighting an outdoor program for kids in Dane County, Wisconsin)


Cinematic Storytelling


Every successful business video tells a story, and drone footage is a powerful tool for enhancing your narrative. By seamlessly weaving in high-quality aerial shots into your content, you're able to set the scene, establish context, and guide your viewers through a compelling journey. Whether you're unveiling a new product, sharing your brand's history, or showcasing a behind-the-scenes glimpse of your operations, drone videos add a cinematic flair that transforms your message into an immersive experience.


Showcasing Scale and Scope


Incorporating drone videos can also serve as a potent means of conveying scale and scope. If your business operates in a large area or boasts extensive facilities, drone shots can provide a comprehensive view that would be nearly impossible to capture otherwise. Whether it's revealing the vastness of a corporate campus, the expanse of a farmland, or the intricate layout of an event space, drone videos lend a sense of grandeur that resonates with viewers.

Drone photo showing off the State Capitol Building in Madison, WI

Engaging and Memorable Content


In a world saturated with content, the struggle to stand out is real. Drone videos offer a solution by providing content that's inherently engaging and memorable. The sweeping visuals, dynamic movement, and unique angles create a lasting impression on your audience. This heightened engagement not only increases the likelihood of your message being retained but also fosters a stronger emotional connection with your brand.


A Final Takeoff


As the business landscape continues to evolve, integrating drone videos into your content strategy becomes more than just an option – it's a strategic advantage. The ability to capture stunning visuals, enhance storytelling, showcase scale, and create engaging content positions drone videos as a valuable asset in your marketing arsenal. So, if you're looking to take your business videos to new heights, consider soaring into the realm of drone footage – the sky is truly the limit.

Camera Lens

Here's Why Nonprofits Should Be Sharing Donor Stories

By Jamie Perez • May 29, 2025
Most of the time when nonprofit organizations are sharing stories, we are hearing from staff members, the founder and clients. All of these are perfectly fine stories to tell... but what about sharing the donor stories? When a nonprofit has regular donors, there's probably a story behind WHY they believe in your cause so much. There's a heartfelt element to why out of all the nonprofits they could donate to -- why do they choose YOURS to give to time and time again? They most likely relate to your mission. They believe what you believe about a problem that needs to be addressed and they wanted to be part of the solution. Maybe they went through a traumatic situation that your organization is helping people solve. Get to know your donors. Be curious. They're just as much a part of your organization as your staff and clientele. By sharing their stories, they not only feel more involved in an organization they already care so deeply about, but it also could be a great way to attract MORE donors who can relate to their story. Donors give because of stories -- their gifts don't come from coercion; they come from emotion, a desire to connect. It opens up a relationship and this is how wallets open and lives are transformed. People want to know they belong to something and that they're making a difference. It feels good for anyone to know they're needed, wanted and appreciated. Show them the impact of their gift through storytelling. Don't just focus on them when you need something from them. Engage them. Make them part of the organization's journey. To help get you started, here are a couple questions that could ignite some great soundbites when interviewing your donors: What happened in your life that makes you so compelled to support our cause? Why is this need so important to address? With these questions, you're not only asking them to address the need that your organization is addressing, but you're still focusing on THEIR story. By bringing them along this journey and asking these questions, it helps remind them why they give monetary gifts to you. And their story and their reasons could encourage others to do the same. BE CURIOUS. THESE ARE THE TYPES OF STORIES THAT ARE NEVER TOLD BECAUSE WE NEVER ASK . By being curious, sharing THEIR story, you're showing them you not only care about them helping your cause, but you care about them as people. And who doesn't like to share their story with someone who is truly interested?
Owner of Beyond Words Jamie Perez interviews woman on camera in studio setting

3 Tips for Ethical Storytelling

By Jamie Perez • April 30, 2025
Owner of Beyond Words Jamie Perez interviews woman on camera in studio setting
A person is holding a video camera on a tripod.

Three Mistakes Organizations Make When Creating Video

By Jamie Perez • April 28, 2025
We see this time and time again... organizations wanting to tell an emotive story through video and then being disappointed that the final product wasn't as heart-tugging as they'd hoped. This mainly happens for three reasons: 1. Controlling the narrative. There are too many cooks in the kitchen. Organizations want to include everyone in the conversation and then there's too many opinions on what should be included in the video, who should be included, what should be shown, etc. This convolutes the message and becomes a jamboree of information and takes away from the natural flow of what the true story should be. 2. Trying to fit everything into one video. Organizations often don't think about what it truly means to tell a story. It's not talking about all the facts and features of the organizations, the different types of programs, showing the building, etc. We don't need to know everything about you. We KNOW you're doing incredible work, but we can read the facts and figures through the caption or text on your website. What we want to see and feel is the stories and emotions that accompany what you do. Which brings us to the next point... 3. Focusing on the features rather than the people. While it's great to inform people of the logistics of your organization -- those things are often not unique and they don't really retain people's attention. What does accomplish these two things, however, is gripping people by the heartstrings by focusing on one or two people's stories to show the audience the impact you make. It's not about telling me all the generalities of your organization. We really need to hyperfocus on ONE story that embodies the difference you make in people's lives. Remember what a story truly is. It has characters, it follows a journey, it presents a problem, a solution, has layers, and evokes emotion. If your videos are mostly just a summary of what you do as an organization, then you haven't really told a story. You've told me WHAT your organization does. The true heartfelt stories are always found in the WHY.
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