The Business Case for Video Marketing: Stats and Insights

Jamie Perez • December 27, 2024

As video becomes a more and more popular way of marketing for businesses, it’s great to know WHY this trend has grown so much in recent years. In this blog post, we’re going to break down a report done by Wyzowl that took a deep dive into how businesses feel about video marketing, how they’re using it, how consumers are engaging in it, and the results it produced for those who used it.

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The first part of the report I want to dive into is this: 91% of businesses that participated in this survey use video marketing. That’s HUGE. But if you slide to the next screengrab from this report, they also dive into why businesses decide to NOT use video marketing. A majority say they don’t have the time to create content themselves. BUT AGAIN, if you slide to the third image, they also found that 70% of businesses who didn’t use video marketing in 2022, switched over to utilizing it in 2023. Let’s look at why:

Most people say watching a video led to them wanting to learn more about a product or service, and in many cases, even led to them purchasing something. According to this same report, 91% of people wanted to see MORE video from brands online. Implementing videos to your video marketing strategy generally leads to more clients, longer time spent on your website, and an increase in brand awareness.

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So for all the businesses that DID engage in video marketing, here are a few key results:

91% say it helped increase traffic to their website
90% say it helped generate leads
87% say it led to an increase in sales
87% say it led to increased amount of time spent on their website
95% say it helped increase brand awareness

You can review the rest of the stats to see more key points for yourself, but I think you get the idea. Video marketing can do wonders for your business. Many of the reasons businesses give for not implementing video are all solvable issues. You can hire a videographer to do it if you don’t know where to start or don’t have the capacity to do it in-house. Video is an investment in your business’s growth and just like any marketing technique, it takes a bit of money upfront to see better results. With more and more people utilizing video marketing, it’s time to get in the game. People spend an average of 17 hours per week viewing video content online (this stat was also taken from that Wyzowl study). Make sure your business’s video is one of the ones making its way to their eyes and ears.

Ready to integrate video into your marketing strategy? Let's talk today.

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5 Science‑Backed Storytelling Tips That Make People Actually Listen

By Jamie Perez • May 15, 2026

Discover 5 science‑backed storytelling tips that build trust, spark emotion, and drive action through oxytocin‑based connection.

A person wearing headphones is playing a video game on a computer.

The Art of Video Editing - 4 Tips to Make Your Videos Better

By Jamie Perez • September 2, 2025

When it comes to video production, a major part of the art happens during the editing process. A good editor can take bad footage and still make a decent story out of it. But a bad editor cannot take great footage and make a great story out of it. You should be able to be decent at both, but if your footage isn't the greatest, a good edit can still save you. Here are some key elements to thoroughly consider when editing your videos to ensure the final product is as great as it can be: 1) Music selection: Music will drive the narrative and set the tone for whatever emotion you want your audience to feel. The music needs to compliment the video. In many music libraries online you can narrow down the search results by putting in filters like instruments, mood, beats per second, etc. If you have a promo video that you want people to be excited about, for example, use music that is quick paced, has a hard bass, etc. 2) A-roll: These are your interviews, the driving sound that will literally narrate the video. The first ten seconds are super important. That's your hook. It's what captures the audience's attention. Once you start bringing the viewer into the middle of the narrative, stakes are high so it's important to choose soundbites that reveal more layers to the story to keep their attention on the story. One of the biggest challenges editors face is deciding what stays and what goes. When you have so much good sound, it's hard to decide. A bit of advice here is to step away from the project for a day and come back and watch it with fresh eyes and ears. Then decide-- what sound would move me the most if this were my first time watching it? What sound advances the story and does the best job of driving home the message? And then lastly -- how do you want your story to end? Choosing that final soundbite is important because that's the overall feeling that your audience will walk away with. If you are moved by the sounds you choose -- chances are your audience will be too. 3) B-Roll: These are your visuals. Anything that is not an interview shot that helps move the story. It's great to use the phrase "say dog, see dog" when choosing your b-roll. If the soundbite talks about walking on a beach looking at the sunset, choose footage that shows that. One of the other challenging parts during the editing process is you could have an amazing shot of something--- but if the soundbite that talks about that didn't make it into the final cut of the story, then you also have to cut that beautiful shot you were super proud of if it doesn't move the story forward. But this can always be used in a separate standalone cut to promote the video on social media. 4) Practice: All of these things take time to master. Even when you've been at it for years, it's still a continuous learning process because every story is different. Find the moments that move you and the shots that ignite some sort of emotion in you. Cut different versions until you find the right one. Most importantly, have fun with the process! Want to learn more about the art of video production? Let's talk .