Lights, Camera, Conversion: How Video Marketing Can Help Your Business

Jamie Perez • April 30, 2024

Owner of Beyond Words Productions filming a video for a Dane Co. WI painting company: New View Painting.

In the ever-evolving world of digital marketing, one thing is crystal clear: video content has become the undisputed king of the online realm. Whether you're running a small startup or managing a multinational corporation, incorporating video into your marketing strategy is not just a good idea—it's essential. So what’s the benefit of video marketing? How does it affect business? In this blog post, we'll explore why video is crucial for any business, and how it can help you connect, captivate and convert your audience.

Video marketing is extremely popular these days. According to a study by Wyzowl, their video marketing statistics revealed that people watch an average of 17 hours of online video content every week and almost 90% of people say watching a video has converted them to invest in that company’s product or services.

1. Engagement at Its Finest

Our attention spans are a mere 8 seconds. This is where video swoops in as the ultimate attention-grabber. With dynamic visuals, compelling storytelling, and the power to convey information quickly, video keeps viewers engaged like no other medium. It's the perfect way to communicate your brand's message effectively, leaving a lasting impact on your audience.

2. Boosting Conversion Rates

Studies have consistently shown that adding video to your website or marketing campaigns can significantly boost conversion rates. Whether you're selling a product or a service, video can help potential customers understand the value you offer. It's a powerful tool for showcasing your product in action, addressing common concerns, and ultimately convincing viewers to take that next step—making a purchase.

3. Enhanced SEO Performance

Search engines, especially Google, love video content. By incorporating video into your website, you can increase your chances of ranking higher in search results. This leads to more visibility and, in turn, more potential customers discovering your business. Additionally, embedding videos can increase the time visitors spend on your site, another factor Google considers when ranking pages.

4. Building Trust and Credibility

Video allows you to put a face to your brand and connect with your audience on a personal level. It’s a great way to give people an immersive experience they wouldn’t have otherwise had the opportunity to experience. It builds trust and credibility because people see real people behind the business. Testimonials, behind-the-scenes glimpses, and informative video content can help establish your authority and expertise in your industry. When customers trust your brand through you creating a memorable, emotive experience, they are more likely to become loyal advocates and repeat buyers.

5. Social Media Domination

Social media platforms are ideal places to showcase your video content. Videos on social media receive higher engagement rates than text or image posts. They're shareable, comment-worthy, and can quickly go viral if done right. Platforms like Facebook, Instagram, TikTok, and YouTube provide businesses with the perfect stage to showcase their products, services, and brand personality.

6. Adapting to Changing Preferences

As technology and consumer preferences evolve, staying relevant is key to business success. Video content aligns perfectly with the modern consumer's preference for quick, easily digestible information. By embracing video, you demonstrate your ability to adapt to changing trends, which can make your business more appealing to a wider audience.

Video marketing can be used for your business in a number of ways. From general marketing videos to engaging content on social media. The future of video marketing is an ever-evolving industry that can prove to be extremely beneficial to getting your name out there!

Camera Lens

Here's Why Nonprofits Should Be Sharing Donor Stories

By Jamie Perez • May 29, 2025
Most of the time when nonprofit organizations are sharing stories, we are hearing from staff members, the founder and clients. All of these are perfectly fine stories to tell... but what about sharing the donor stories? When a nonprofit has regular donors, there's probably a story behind WHY they believe in your cause so much. There's a heartfelt element to why out of all the nonprofits they could donate to -- why do they choose YOURS to give to time and time again? They most likely relate to your mission. They believe what you believe about a problem that needs to be addressed and they wanted to be part of the solution. Maybe they went through a traumatic situation that your organization is helping people solve. Get to know your donors. Be curious. They're just as much a part of your organization as your staff and clientele. By sharing their stories, they not only feel more involved in an organization they already care so deeply about, but it also could be a great way to attract MORE donors who can relate to their story. Donors give because of stories -- their gifts don't come from coercion; they come from emotion, a desire to connect. It opens up a relationship and this is how wallets open and lives are transformed. People want to know they belong to something and that they're making a difference. It feels good for anyone to know they're needed, wanted and appreciated. Show them the impact of their gift through storytelling. Don't just focus on them when you need something from them. Engage them. Make them part of the organization's journey. To help get you started, here are a couple questions that could ignite some great soundbites when interviewing your donors: What happened in your life that makes you so compelled to support our cause? Why is this need so important to address? With these questions, you're not only asking them to address the need that your organization is addressing, but you're still focusing on THEIR story. By bringing them along this journey and asking these questions, it helps remind them why they give monetary gifts to you. And their story and their reasons could encourage others to do the same. BE CURIOUS. THESE ARE THE TYPES OF STORIES THAT ARE NEVER TOLD BECAUSE WE NEVER ASK . By being curious, sharing THEIR story, you're showing them you not only care about them helping your cause, but you care about them as people. And who doesn't like to share their story with someone who is truly interested?
Owner of Beyond Words Jamie Perez interviews woman on camera in studio setting

3 Tips for Ethical Storytelling

By Jamie Perez • April 30, 2025
Owner of Beyond Words Jamie Perez interviews woman on camera in studio setting
A person is holding a video camera on a tripod.

Three Mistakes Organizations Make When Creating Video

By Jamie Perez • April 28, 2025
We see this time and time again... organizations wanting to tell an emotive story through video and then being disappointed that the final product wasn't as heart-tugging as they'd hoped. This mainly happens for three reasons: 1. Controlling the narrative. There are too many cooks in the kitchen. Organizations want to include everyone in the conversation and then there's too many opinions on what should be included in the video, who should be included, what should be shown, etc. This convolutes the message and becomes a jamboree of information and takes away from the natural flow of what the true story should be. 2. Trying to fit everything into one video. Organizations often don't think about what it truly means to tell a story. It's not talking about all the facts and features of the organizations, the different types of programs, showing the building, etc. We don't need to know everything about you. We KNOW you're doing incredible work, but we can read the facts and figures through the caption or text on your website. What we want to see and feel is the stories and emotions that accompany what you do. Which brings us to the next point... 3. Focusing on the features rather than the people. While it's great to inform people of the logistics of your organization -- those things are often not unique and they don't really retain people's attention. What does accomplish these two things, however, is gripping people by the heartstrings by focusing on one or two people's stories to show the audience the impact you make. It's not about telling me all the generalities of your organization. We really need to hyperfocus on ONE story that embodies the difference you make in people's lives. Remember what a story truly is. It has characters, it follows a journey, it presents a problem, a solution, has layers, and evokes emotion. If your videos are mostly just a summary of what you do as an organization, then you haven't really told a story. You've told me WHAT your organization does. The true heartfelt stories are always found in the WHY.
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