Lights, Camera, Conversion: How Video Marketing Can Help Your Business

Jamie Perez • April 30, 2024

*Owner of Beyond Words Productions filming a video for a Dane Co. WI painting company: New View Painting.*

In the ever-evolving world of digital marketing, one thing is crystal clear: video content has become the undisputed king of the online realm. Whether you're running a small startup or managing a multinational corporation, incorporating video into your marketing strategy is not just a good idea—it's essential. So what’s the benefit of video marketing? How does it affect business? In this blog post, we'll explore why video is crucial for any business, and how it can help you connect, captivate and convert your audience.

Video marketing is extremely popular these days. According to a study by Wyzowl, their video marketing statistics revealed that people watch an average of 17 hours of online video content every week and almost 90% of people say watching a video has converted them to invest in that company’s product or services.

1. Engagement at Its Finest

Our attention spans are a mere 8 seconds. This is where video swoops in as the ultimate attention-grabber. With dynamic visuals, compelling storytelling, and the power to convey information quickly, video keeps viewers engaged like no other medium. It's the perfect way to communicate your brand's message effectively, leaving a lasting impact on your audience.

2. Boosting Conversion Rates

Studies have consistently shown that adding video to your website or marketing campaigns can significantly boost conversion rates. Whether you're selling a product or a service, video can help potential customers understand the value you offer. It's a powerful tool for showcasing your product in action, addressing common concerns, and ultimately convincing viewers to take that next step—making a purchase.

3. Enhanced SEO Performance

Search engines, especially Google, love video content. By incorporating video into your website, you can increase your chances of ranking higher in search results. This leads to more visibility and, in turn, more potential customers discovering your business. Additionally, embedding videos can increase the time visitors spend on your site, another factor Google considers when ranking pages.

4. Building Trust and Credibility

Video allows you to put a face to your brand and connect with your audience on a personal level. It’s a great way to give people an immersive experience they wouldn’t have otherwise had the opportunity to experience. It builds trust and credibility because people see real people behind the business. Testimonials, behind-the-scenes glimpses, and informative video content can help establish your authority and expertise in your industry. When customers trust your brand through you creating a memorable, emotive experience, they are more likely to become loyal advocates and repeat buyers.

5. Social Media Domination

Social media platforms are ideal places to showcase your video content. Videos on social media receive higher engagement rates than text or image posts. They're shareable, comment-worthy, and can quickly go viral if done right. Platforms like Facebook, Instagram, TikTok, and YouTube provide businesses with the perfect stage to showcase their products, services, and brand personality.

6. Adapting to Changing Preferences

As technology and consumer preferences evolve, staying relevant is key to business success. Video content aligns perfectly with the modern consumer's preference for quick, easily digestible information. By embracing video, you demonstrate your ability to adapt to changing trends, which can make your business more appealing to a wider audience.

Video marketing can be used for your business in a number of ways. From general marketing videos to engaging content on social media. The future of video marketing is an ever-evolving industry that can prove to be extremely beneficial to getting your name out there!

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5 Science‑Backed Storytelling Tips That Make People Actually Listen

By Jamie Perez • May 15, 2026

Discover 5 science‑backed storytelling tips that build trust, spark emotion, and drive action through oxytocin‑based connection.

A person wearing headphones is playing a video game on a computer.

The Art of Video Editing - 4 Tips to Make Your Videos Better

By Jamie Perez • September 2, 2025

When it comes to video production, a major part of the art happens during the editing process. A good editor can take bad footage and still make a decent story out of it. But a bad editor cannot take great footage and make a great story out of it. You should be able to be decent at both, but if your footage isn't the greatest, a good edit can still save you. Here are some key elements to thoroughly consider when editing your videos to ensure the final product is as great as it can be: 1) Music selection: Music will drive the narrative and set the tone for whatever emotion you want your audience to feel. The music needs to compliment the video. In many music libraries online you can narrow down the search results by putting in filters like instruments, mood, beats per second, etc. If you have a promo video that you want people to be excited about, for example, use music that is quick paced, has a hard bass, etc. 2) A-roll: These are your interviews, the driving sound that will literally narrate the video. The first ten seconds are super important. That's your hook. It's what captures the audience's attention. Once you start bringing the viewer into the middle of the narrative, stakes are high so it's important to choose soundbites that reveal more layers to the story to keep their attention on the story. One of the biggest challenges editors face is deciding what stays and what goes. When you have so much good sound, it's hard to decide. A bit of advice here is to step away from the project for a day and come back and watch it with fresh eyes and ears. Then decide-- what sound would move me the most if this were my first time watching it? What sound advances the story and does the best job of driving home the message? And then lastly -- how do you want your story to end? Choosing that final soundbite is important because that's the overall feeling that your audience will walk away with. If you are moved by the sounds you choose -- chances are your audience will be too. 3) B-Roll: These are your visuals. Anything that is not an interview shot that helps move the story. It's great to use the phrase "say dog, see dog" when choosing your b-roll. If the soundbite talks about walking on a beach looking at the sunset, choose footage that shows that. One of the other challenging parts during the editing process is you could have an amazing shot of something--- but if the soundbite that talks about that didn't make it into the final cut of the story, then you also have to cut that beautiful shot you were super proud of if it doesn't move the story forward. But this can always be used in a separate standalone cut to promote the video on social media. 4) Practice: All of these things take time to master. Even when you've been at it for years, it's still a continuous learning process because every story is different. Find the moments that move you and the shots that ignite some sort of emotion in you. Cut different versions until you find the right one. Most importantly, have fun with the process! Want to learn more about the art of video production? Let's talk .