9 Reasons to Add Video to Your Email Campaigns

Jamie Perez • July 31, 2024

Video has become a valuable tool in email marketing. As more businesses start to utilize their own email lists to market and communicate with their audience, video is becoming a more important part of that equation. But are videos in emails effective? And what’s the best use of video in email marketing?

1. Enhanced Engagement:

Videos are inherently more engaging than text-based content. When a recipient opens an email and sees a video thumbnail or a play button, it piques their curiosity and encourages them to click. This initial engagement can significantly boost the click-through rate (CTR) of your emails.

2. Better Information Retention:

Videos allow you to convey complex information or tell a compelling story more effectively than text alone. Viewers are more likely to remember and understand your message when presented in a visual and auditory format. This can lead to higher retention rates and a better understanding of your product or service.

3. Improved Email Click-Through Rates (CTR):

One of the most significant advantages of including video in your emails is the potential for higher CTR. According to statistics, emails with video content can increase CTR by up to 300%. When done right, it can entice recipients to take the desired action, whether it's visiting your website, signing up for a webinar, donating or making a purchase.

4. Increased Conversion Rates:

Engaging videos can have a direct impact on conversion rates. When people are better informed and engaged with your content, they are more likely to convert into customers. Consider using videos for product demonstrations, customer testimonials, or explaining your value proposition to boost conversions.

5. Personalization and Trust:

Videos allow you to create a more personal connection with your audience. Seeing and hearing a real person in a video can establish trust and credibility. Personalized video messages addressing recipients by name can further enhance this connection and foster stronger customer relationships.

6. Mobile Optimization:

With the increasing use of smartphones, mobile optimization is crucial for email marketing. Videos in emails are now widely supported on mobile devices, ensuring that your content reaches your audience, regardless of the device they use. This accessibility can lead to better engagement among mobile users.

7. Measurable Results:

Video in email marketing allows for comprehensive tracking and analytics. You can monitor metrics like play rates, click-through rates, and the duration viewers spend watching your video. This data provides valuable insights into what works and what needs improvement in your email campaigns.

8. Social Sharing and Virality:

Compelling video content has the potential to go viral when shared on social media platforms. By including share buttons in your emails, you can encourage recipients to share your video with their networks, expanding your reach and brand awareness.

9. Competitive Edge:

Many businesses have yet to fully embrace video in their email marketing efforts. By being an early adopter, you can gain a competitive edge and stand out in the crowded inbox, leaving a lasting impression on your audience.

If you’re looking for some video in email marketing examples, head over to the homepage of this site and sign up for our monthly newsletters! Every month we feature a video project we’ve been working on AND include a video tip of the month. Both videos included in our email marketing have high click rates and have proven to help grow our business! You’ll see firsthand some of the benefits and maybe get some ideas of your own to implement!

Let’s boost your email marketing with video! Contact us today to get started.

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5 Science‑Backed Storytelling Tips That Make People Actually Listen

By Jamie Perez • May 15, 2026

Discover 5 science‑backed storytelling tips that build trust, spark emotion, and drive action through oxytocin‑based connection.

A person wearing headphones is playing a video game on a computer.

The Art of Video Editing - 4 Tips to Make Your Videos Better

By Jamie Perez • September 2, 2025

When it comes to video production, a major part of the art happens during the editing process. A good editor can take bad footage and still make a decent story out of it. But a bad editor cannot take great footage and make a great story out of it. You should be able to be decent at both, but if your footage isn't the greatest, a good edit can still save you. Here are some key elements to thoroughly consider when editing your videos to ensure the final product is as great as it can be: 1) Music selection: Music will drive the narrative and set the tone for whatever emotion you want your audience to feel. The music needs to compliment the video. In many music libraries online you can narrow down the search results by putting in filters like instruments, mood, beats per second, etc. If you have a promo video that you want people to be excited about, for example, use music that is quick paced, has a hard bass, etc. 2) A-roll: These are your interviews, the driving sound that will literally narrate the video. The first ten seconds are super important. That's your hook. It's what captures the audience's attention. Once you start bringing the viewer into the middle of the narrative, stakes are high so it's important to choose soundbites that reveal more layers to the story to keep their attention on the story. One of the biggest challenges editors face is deciding what stays and what goes. When you have so much good sound, it's hard to decide. A bit of advice here is to step away from the project for a day and come back and watch it with fresh eyes and ears. Then decide-- what sound would move me the most if this were my first time watching it? What sound advances the story and does the best job of driving home the message? And then lastly -- how do you want your story to end? Choosing that final soundbite is important because that's the overall feeling that your audience will walk away with. If you are moved by the sounds you choose -- chances are your audience will be too. 3) B-Roll: These are your visuals. Anything that is not an interview shot that helps move the story. It's great to use the phrase "say dog, see dog" when choosing your b-roll. If the soundbite talks about walking on a beach looking at the sunset, choose footage that shows that. One of the other challenging parts during the editing process is you could have an amazing shot of something--- but if the soundbite that talks about that didn't make it into the final cut of the story, then you also have to cut that beautiful shot you were super proud of if it doesn't move the story forward. But this can always be used in a separate standalone cut to promote the video on social media. 4) Practice: All of these things take time to master. Even when you've been at it for years, it's still a continuous learning process because every story is different. Find the moments that move you and the shots that ignite some sort of emotion in you. Cut different versions until you find the right one. Most importantly, have fun with the process! Want to learn more about the art of video production? Let's talk .