7 Ways AI Is Transforming Video Production
Jamie Perez • February 28, 2025
The world of video production is on the cusp of a revolution. As technology continues to quickly advance, one powerful force is taking center stage - Artificial Intelligence (AI). So how is AI changing the video production industry? And how is it used in video?
AI is fundamentally changing the way we create and consume video content. In this blog post, we'll explore 7 ways AI is having a profound impact AI on video production.
1) Efficiency:
Pros:
- AI can analyze large amounts of footage quickly and efficiently.
- AI can identify and select the most compelling shots automatically.
- Using AI can saves editors hours of manual review and selection.
- Automation streamlines the editing process, allowing more time for creative work.
Cons:
- AI might not recognize which shots you specifically want to include.
- AI may overlook footage that is important or personally meaningful.
- Editors may still need to guide AI to ensure the final selection aligns with their vision.
- Relying solely on AI can result in missing key or preferred shots.
2) Consistency:
Pros:
- AI helps maintain consistent color grading and ensures smooth and uniform transitions throughout the project.
- AI can help keep the overall style cohesive, giving videos a polished, professional look.
- Automation reduces the risk of human error while preserving visual quality.
Cons:
- AI may struggle to apply unique effects to individual clips.
- Different lighting adjustments might not be accurately recognized by AI.
- Relying solely on AI can limit flexibility for customized visual decisions.
3) Speed:
Pros:
- AI-powered editing speeds up post-production, helping videographers meet tight deadlines.
- Automation allows for faster rough cuts, trims, and basic edits, freeing time for creative work.
- Quicker editing turnaround means content reaches audiences sooner without compromising quality.
- AI tools can streamline repetitive tasks, letting editors focus on storytelling rather than time-consuming edits.
Cons:
- Human oversight is still needed to ensure edits meet the intended vision.
- Editors must review AI-generated content to catch mistakes or inconsistencies.
- Relying solely on AI can risk rushed or imperfect edits without careful supervision.
4) Creative Control:
Pros:
- AI helps non-creative users bring ideas to life with ease.
- It unlocks unexpected visuals and concepts they may not have imagined on their own.
- AI lowers the barrier to creativity, making content creation feel accessible and exciting.
Cons:
- Some videographers worry that using AI could reduce their creative control.
- There’s additional concern that AI-generated content might not match their or the client's artistic vision.
5) Learning Curve:
Pros:
- Staying current with evolving tools and workflows is essential for videographers in a rapidly changing industry.
- Learning how to use and master AI can strengthen your skills and adaptability.
- Embracing AI can benefit the business as a whole by improving efficiency and innovation.
- Embracing AI in post-production helps meet growing client demands for faster turnarounds and higher-quality video.
Cons:
- Implementing AI editing tools often requires learning new software and workflows.
- The learning curve can be challenging, especially for editors accustomed to traditional post-production methods.
6) AI-Enhanced Visual Effects and Animation
Pros:
- Realism: AI can generate stunning visual effects and animations that appear more realistic than ever before.
- Cost-Efficiency: Creating CGI and VFX through AI can be more cost-effective than traditional methods.
- Time-Saving: AI can accelerate the process of rendering complex visual effects, reducing production time.
Cons:
- Initial Investment: Acquiring and implementing AI-driven VFX tools can be expensive for smaller studios.
- Artistic Quality: Some may argue that AI-generated effects lack the nuanced touch that human artists can provide.
7) Personalized Content Creation with AI
Pros:
- Audience Engagement: AI algorithms can analyze viewer preferences and create personalized video content that resonates with specific demographics.
- Content Scaling: AI can generate variations of videos tailored to different platforms and audiences, increasing reach.
- Data-Driven Decisions: AI provides valuable insights into audience behavior, helping creators refine their content strategies.
Cons:
- Privacy Concerns: Collecting and utilizing user data for personalized content raises ethical and privacy issues.
- Overreliance: Relying solely on AI for content creation may lead to a lack of creativity and diversity in video content.
The impact of AI on video production is undeniable and its future potential is still unfolding. Even now, the capabilities of this technology continue to impress and surprise. While embracing these advancements is essential, it’s just as important to maintain a balance between AI-driven efficiency and the human creativity, judgment, and storytelling that make each video truly unique.
Will AI replace videographers? As with many AI platforms now, it’s imperative to still have a real human being as the middle person to filter everything through. AI is a machine and form of technology that was birthed by humans. Because humans are imperfect, so is our technology. While the evolution of AI can be exciting and a faster way to get things done, we still need that human element that a machine simply cannot provide.
When it comes to video production, a major part of the art happens during the editing process. A good editor can take bad footage and still make a decent story out of it. But a bad editor cannot take great footage and make a great story out of it. You should be able to be decent at both -- but if your footage isn't the greatest, a good edit can still save you. Here are some key elements to thoroughly consider when editing your videos to ensure the final product is as great as it can be: 1) Music selection: Music will drive the narrative and set the tone for whatever emotion you want your audience to feel. The music needs to compliment the video. In many music libraries online you can narrow down the search results by putting in filters like instruments, mood, beats per second, etc. If you have a promo video that you want people to be excited about, for example, use music that is quick paced, has a hard bass, etc. 2) A-roll: These are your interviews -- the driving sound that will literally narrate the video. The first ten seconds are super important. That's your hook. It's what captures the audience's attention. Once you start bringing the viewer into the middle of the narrative, stakes are high so it's important to choose soundbites that reveal more layers to the story to keep their attention on the story. One of the biggest challenges editors face is deciding what stays and what goes. When you have so much good sound, it's hard to decide. A bit of advice here is to step away from the project for a day and come back and watch it with fresh eyes and ears. Then decide-- what sound would move me the most if this were my first time watching it? What sound advances the story and does the best job of driving home the message? And then lastly -- how do you want your story to end? Choosing that final soundbite is important because that's the overall feeling that your audience will walk away with. If you are moved by the sounds you choose -- chances are your audience will be too. 3) B-Roll: These are your visuals. Anything that is not an interview shot that helps move the story. It's great to use the phrase "say dog, see dog" when choosing your b-roll. If the soundbite talks about walking on a beach looking at the sunset, choose footage that shows that. One of the other challenging parts during the editing process is you could have an amazing shot of something--- but if the soundbite that talks about that didn't make it into the final cut of the story, then you also have to cut that beautiful shot you were super proud of if it doesn't move the story forward. But this can always be used in a separate standalone cut to promote the video on social media. 4) Practice: All of these things take time to master. Even when you've been at it for years, it's still a continuous learning process because every story is different. Find the moments that move you and the shots that ignite some sort of emotion in you. Cut different versions until you find the right one. And have fun with it when all is said and done!
Learn how to direct b-roll with authenticity. These 4 tips help you capture real emotion on camera without staging or losing the human connection.
Mastering the art of storytelling takes years of practice. You can buy all the top-tier equipment in the world and still struggle with telling a good story. Because while the nice cameras can make a good visual, no amount of equipment in the world can produce a good soundbite. Only the person behind the camera can do that. If you are someone who has been creating videos or sharing stories and wonder why your videos just don't hit you in the feels the way you want them to, it's time to do some self-reflection and ask yourself how good the interview questions were that you came up with. Because your interviewee is a direct reflection of the interviewer . We see so many people pay thousands of dollars for incredibly cinematic video... but the message just isn't there. It fell flat and now you've just spent all this money for a video that ultimately won't work the way you wanted it to. If you are running an organization and are about to sit down for a video interview, I would want to know that the person behind the camera was a good interviewer and knew how to calm my nerves, knew how to ask the right questions to make me really think about my WHY, and could pull emotion out of me that I'm not used to sharing. We've put together several tips about how to approach an interview, from the way you enter the room, to the questions you ask when the lights and camera are rolling. Here are our top 4 tips: If the tone of your story is raw, emotional and authentic, enter the room this way. Have conversations with your interviewees as you're setting up your gear to talk about soft, heartwarming topics. Maybe even share something vulnerable about yourself so break down that wall we tend to put up around others. Show them that it's okay to not always put your best self forward. That we are all human and life happens. This helps them not only feel comfortable with you before the camera starts recording, but allows them to open up during the actual interview. If you enter the room with a serious demeanor or frazzled because you're running late, you're bringing that energy onto the set and your interview will be reflective of that. Ask better questions if you want better answers. For example: If you ask someone if they like the sunset, that's a yes or no answer you're going to get. But if you ask them," Tell me through the use of colors what you love about the sunset and paint a picture so I can imagine what you're seeing -- that is a prompt that encourages them to share a memory, an emotion, a sensory experience that invites a much richer soundbite. Stay away from yes or no questions. Those will not help you the editing process. Talk from the heart, not from a script. If you're sticking to a pre-planned script -- that's all you're going to get. But if you go into an interview and just have an authentic conversation driven by curiosity and natural chatter, you're more likely to get sound that you didn't even anticipate. Let the curiosity of the moment drive the conversation instead of bringing a piece of paper that has a list of questions to get through. Be curious and go off script if you MUST have one. When you are genuinely curious about someone's life and you approach it in a caring way, they want to share their story. They want to feel seen, they want to feel heard and not judged. No one likes to keep things inside. And keeping things inside is not good for us. We need connection, we need people and we need people who care. Embrace silence. This is such an important skill to master. Most of the time when we are talking to someone, we interject with "Yea" "Uh huh" "Absolutely" and so on. When you are recording an interview on camera, it's important for the interviewer to stay completely silent after they've asked their question. It's hard to edit out your interjections so you want to make sure your voice cannot be heard during their answer. A simple head nod to address that you're listening will suffice. And after your interviewee has finished their sentence, don't start talking immediately. Give it a few seconds of silence. We do this for two reasons: it helps during the editing process to have some padding to work with in case we need to dissolve or add a transition between clips, and it opens up an opportunity for the interviewee to say more... and oftentimes, that "more" can turn into a really powerful soundbite that you weren't expecting to get simply because they wanted to fill that silence. These aren't just good tips to use during interviews, these tips can help you have a more rich and meaningful connection with others in every day life! Need more help crafting impactful interview questions? Let's talk today.
