The Power of Video Testimonials: Your Business's Secret Weapon

Jaimie Perez • February 2, 2024

We all do it. When trying to decide if we should buy a certain product or service, what do we typically do? Check out the reviews. And in today's digital age, video testimonials are like gold nuggets in the world of customer feedback. So how do you decide who to put on camera for a good video testimonial? And why are testimonials so important? What’s their benefit? Let's dive into why they're the ultimate asset for your business!



1. Real Humans, Real Trust: When potential customers see real people on screen sharing their emotive experience of what it was like to work with you or how you impacted their lives, it makes everything you’re saying on your website and in person more believable. Video testimonials add a personal touch that written reviews can't match. Faces, emotions, and voices create a sense of authenticity that builds trust. It's like having your customers vouch for you in person every time you need them to.


2. Emotional Connection: Ever had goosebumps watching someone passionately share their success story with your product? That emotional connection is pure gold. Video testimonials tap into emotions, making your potential customers feel like they're part of a community that's benefiting from what you offer. That's the kind of connection that turns browsers into buyers.


3. Show, Don't Just Tell: Videos have a knack for showing rather than just telling. Customers can demonstrate how they've used your product, the results they've achieved, and the problems you've helped them solve. It's like a mini-documentary showcasing the transformation your business brings to their lives. It's a showcase of your value in action.



4. Memorable and Shareable: Videos resonate longer in people’s minds than text does. When you offer a visually engaging video testimonial, your message sticks like glue. And guess what? People love to share compelling content. Your customers could become your brand advocates, sharing their video testimonials with their own networks. As most businesses know, word-of-mouth is HUGE.



5. Versatile Marketing Goldmine: Video testimonials aren't just for your website's testimonial page. They're marketing gems you can sprinkle across your social media channels, email campaigns, and presentations. A happy customer sharing their experience and emotional journey is your best sales pitch.


In a nutshell, video testimonials aren't just snippets of praise – they're your business's superpower. They establish trust, forge connections, and offer a dynamic way to showcase your value. So, if you haven't harnessed the power of video testimonials yet, now's the time to roll out the red carpet for your customers' stories and let your business shine! 🌟🎥🗣️

Camera Lens

Here's Why Nonprofits Should Be Sharing Donor Stories

By Jamie Perez • May 29, 2025
Most of the time when nonprofit organizations are sharing stories, we are hearing from staff members, the founder and clients. All of these are perfectly fine stories to tell... but what about sharing the donor stories? When a nonprofit has regular donors, there's probably a story behind WHY they believe in your cause so much. There's a heartfelt element to why out of all the nonprofits they could donate to -- why do they choose YOURS to give to time and time again? They most likely relate to your mission. They believe what you believe about a problem that needs to be addressed and they wanted to be part of the solution. Maybe they went through a traumatic situation that your organization is helping people solve. Get to know your donors. Be curious. They're just as much a part of your organization as your staff and clientele. By sharing their stories, they not only feel more involved in an organization they already care so deeply about, but it also could be a great way to attract MORE donors who can relate to their story. Donors give because of stories -- their gifts don't come from coercion; they come from emotion, a desire to connect. It opens up a relationship and this is how wallets open and lives are transformed. People want to know they belong to something and that they're making a difference. It feels good for anyone to know they're needed, wanted and appreciated. Show them the impact of their gift through storytelling. Don't just focus on them when you need something from them. Engage them. Make them part of the organization's journey. To help get you started, here are a couple questions that could ignite some great soundbites when interviewing your donors: What happened in your life that makes you so compelled to support our cause? Why is this need so important to address? With these questions, you're not only asking them to address the need that your organization is addressing, but you're still focusing on THEIR story. By bringing them along this journey and asking these questions, it helps remind them why they give monetary gifts to you. And their story and their reasons could encourage others to do the same. BE CURIOUS. THESE ARE THE TYPES OF STORIES THAT ARE NEVER TOLD BECAUSE WE NEVER ASK . By being curious, sharing THEIR story, you're showing them you not only care about them helping your cause, but you care about them as people. And who doesn't like to share their story with someone who is truly interested?
Owner of Beyond Words Jamie Perez interviews woman on camera in studio setting

3 Tips for Ethical Storytelling

By Jamie Perez • April 30, 2025
Owner of Beyond Words Jamie Perez interviews woman on camera in studio setting
A person is holding a video camera on a tripod.

Three Mistakes Organizations Make When Creating Video

By Jamie Perez • April 28, 2025
We see this time and time again... organizations wanting to tell an emotive story through video and then being disappointed that the final product wasn't as heart-tugging as they'd hoped. This mainly happens for three reasons: 1. Controlling the narrative. There are too many cooks in the kitchen. Organizations want to include everyone in the conversation and then there's too many opinions on what should be included in the video, who should be included, what should be shown, etc. This convolutes the message and becomes a jamboree of information and takes away from the natural flow of what the true story should be. 2. Trying to fit everything into one video. Organizations often don't think about what it truly means to tell a story. It's not talking about all the facts and features of the organizations, the different types of programs, showing the building, etc. We don't need to know everything about you. We KNOW you're doing incredible work, but we can read the facts and figures through the caption or text on your website. What we want to see and feel is the stories and emotions that accompany what you do. Which brings us to the next point... 3. Focusing on the features rather than the people. While it's great to inform people of the logistics of your organization -- those things are often not unique and they don't really retain people's attention. What does accomplish these two things, however, is gripping people by the heartstrings by focusing on one or two people's stories to show the audience the impact you make. It's not about telling me all the generalities of your organization. We really need to hyperfocus on ONE story that embodies the difference you make in people's lives. Remember what a story truly is. It has characters, it follows a journey, it presents a problem, a solution, has layers, and evokes emotion. If your videos are mostly just a summary of what you do as an organization, then you haven't really told a story. You've told me WHAT your organization does. The true heartfelt stories are always found in the WHY.
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